Online shoppers worldwide who use search engines for inspiration 2019, by age group

Search engines are the most popular way for online shoppers to look for inspiration but usage differs strongly between age groups. During a February 2019 of global online shoppers it was found that 59 percent of respondents aged 55 years old and above looked for online shopping inspiration on search engines while only 36 percent of Gen Z shoppers used the channel to find inspiration.

Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group

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Sources

Release date

July 2019

Region

Worldwide

Survey time period

January and February 2019

Number of respondents

15,188 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

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Statistics on "Online shopping behavior in the United States"

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