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Online shoppers worldwide who use search engines for inspiration 2019, by age group

Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group

by J. Clement, last edited Aug 15, 2019
Online shoppers worldwide who use search engines for inspiration 2019, by age group Search engines are the most popular way for online shoppers to look for inspiration but usage differs strongly between age groups. During a February 2019 of global online shoppers it was found that 59 percent of respondents aged 55 years old and above looked for online shopping inspiration on search engines while only 36 percent of Gen Z shoppers used the channel to find inspiration.
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Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group

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