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Distribution of museums sending newsletters in Italy in 2019
Share of museums sending newsletter in Italy 2019
In 2019, most Italian museums sent newsletters regarding updates on activities and events. According to the study by Osservatori Digital Innovation, museums sending newsletters accounted for 86 percent of all Italian institutions involved in the survey. Specifically, 62 percent of museums sending newsletters, just sent standard emails. Moreover, 14 percent of these institutions also customized their newsletters according to the client.
Distribution of museums sending newsletters in Italy in 2019
Share of museums
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Source

Release date

July 2019

Region

Italy

Survey time period

2019

Number of respondents

420 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Share of museums sending newsletter in Italy 2019
In 2019, most Italian museums sent newsletters regarding updates on activities and events. According to the study by Osservatori Digital Innovation, museums sending newsletters accounted for 86 percent of all Italian institutions involved in the survey. Specifically, 62 percent of museums sending newsletters, just sent standard emails. Moreover, 14 percent of these institutions also customized their newsletters according to the client.
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