In 2019, most Italian museums sent newsletters regarding updates on activities and events. According to the study by Osservatori Digital Innovation, museums sending newsletters accounted for 86 percent of all Italian institutions involved in the survey. Specifically, 62 percent of museums sending newsletters, just sent standard emails. Moreover, 14 percent of these institutions also customized their newsletters according to the client.
Share of museums sending newsletter in Italy 2019
Distribution of museums sending newsletters in Italy in 2019
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Osservatori Digital Innovation. (July 25, 2019). Distribution of museums sending newsletters in Italy in 2019 [Graph]. In Statista. Retrieved December 09, 2019, from https://www.statista.com/statistics/1037106/share-of-museums-sending-newsletters-italy/
Osservatori Digital Innovation. "Distribution of museums sending newsletters in Italy in 2019." Chart. July 25, 2019. Statista. Accessed December 09, 2019. https://www.statista.com/statistics/1037106/share-of-museums-sending-newsletters-italy/
Osservatori Digital Innovation. (2019). Distribution of museums sending newsletters in Italy in 2019. Statista. Statista Inc.. Accessed: December 09, 2019. https://www.statista.com/statistics/1037106/share-of-museums-sending-newsletters-italy/
Osservatori Digital Innovation. "Distribution of Museums Sending Newsletters in Italy in 2019." Statista, Statista Inc., 25 Jul 2019, https://www.statista.com/statistics/1037106/share-of-museums-sending-newsletters-italy/
Osservatori Digital Innovation, Distribution of museums sending newsletters in Italy in 2019 Statista, https://www.statista.com/statistics/1037106/share-of-museums-sending-newsletters-italy/ (last visited December 09, 2019)