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Korean beauty popularity in India 2018-2021

Published by
Nina Jobst,
Dec 2, 2022
According to a survey conducted in 2021 among consumers who experienced South Korean cultural content in India, close to half of the respondents stated that Korean beauty was popular in their country. This was a slight increase compared to the previous year at 46.8 percent. K-beauty has continued to gather popularity in India over the last few years, without showing a sign of decrease in interest.

Popularity of South Korean beauty products in India from 2018 to 2021

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Release date

February 2022

Region

India, South Korea

Survey time period

2018 to 2021

Number of respondents

600 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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