Korean beauty popularity in India 2018-2022

Published by
Nina Jobst,
Apr 13, 2023
According to a survey conducted in 2022 among consumers who experienced South Korean cultural content in India, 53.7 percent of the respondents stated that Korean beauty was popular in their country. This was a slight increase compared to the previous year at 49.5 percent. K-beauty has continued to gather popularity in India over the last few years, without showing a sign of decrease in interest.

Popularity of South Korean beauty products in India from 2018 to 2022

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Release date

March 2023

Region

India, South Korea

Survey time period

2018 to 2022

Number of respondents

1,200 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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