Top supermarket brands in Brazil 2022, by digital ad spend share

Published by
J. G. Navarro,
May 26, 2023
In 2022, Supermercados Guanabara accounted for approximately 23.4 percent of supermarkets and minimarkets brands' investments in digital advertising in Brazil. Carrefour and Pão de Açúcar followed with shares of 18.5 and nine percent, respectively.

Leading advertisers among supermarkets and minimarkets brands in Brazil in 2022, by estimated digital ad spend share

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Release date

May 2023

Region

Brazil

Survey time period

2022

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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