This chart shows what proportion of people in three different age groups in Great Britain in 2019 saw a digital screen at least once in a week. The level of reach amongst 18-34 year-olds and 35-54 year-olds was the same. Reach was lower in the 55+ age category. Digital screens are a form of digital out-of-home (DOOH) advertising.
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group
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Route Research. (September 1, 2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group." Chart. September 1, 2019. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital Out-of-home (Dooh) Reach* in Great Britain in 2019, by Age Group." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research, Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group Statista, https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/ (last visited April 26, 2024)
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group [Graph], Route Research, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/