This chart shows what proportion of people in three different age groups in Great Britain in 2019 saw a digital screen at least once in a week. The level of reach amongst 18-34 year-olds and 35-54 year-olds was the same. Reach was lower in the 55+ age category. Digital screens are a form of digital out-of-home (DOOH) advertising.
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group
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Statistics on Out-of-home advertising in the United Kingdom (UK)
Overview
5
- Premium Statistic Outdoor ad spending worldwide from 2000-2024, by region
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Outdoor advertising spending in Western Europe 2000-2024
- Premium Statistic Revenue of outdoor advertising companies worldwide 2021
- Premium Statistic Market cap of leading OOH companies in Europe 2021
UK market
6
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Premium Statistic Advertising spending growth in the UK 2018-2022
- Premium Statistic OOH advertising spending in the United Kingdom (UK) 2011-2021
- Premium Statistic Outdoor advertising revenue in the UK 2005-2022, by environment
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
DOOH
7
- Premium Statistic Digital outdoor advertising revenue in the UK 2011-2020, by environment
- Premium Statistic Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q2 2020
- Premium Statistic DOOH ad spending growth in the UK 2018-2023
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising adoption in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2021
- Premium Statistic Number of DOOH screens in Great Britain 2020-2023
Audience and exposure
7
- Premium Statistic Time needed for commute in Great Britain, by transportation 2020
- Premium Statistic Change in number of commuting trips since arrival of COVID-19 in the U.K. 2020
- Premium Statistic Retail footfall year-on-year change in the UK December 2021, by location
- Premium Statistic OOH audience exposure growth predictions in the UK 2021, by location
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Response of UK adults to OOH ads 2020, by audience type
- Premium Statistic Response of UK adults to OOH ads 2020, by type
Further related statistics
11
- Digital out-of-home (DOOH) reach by gender in Great Britain 2019
- OOH media revenue worldwide 2016, by type
- Exposure to DOOH media worldwide 2008-2017
- U.S. digital signage market value 2018-2025
- Global digital signage display market value 2016-2021
- DOOH ad revenue worldwide 2016, by platform
- Global digital signage market value 2016-2023
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- Mexico: DOOH ad spending 2016-2020
- Global digital & physical OOH revenue 2015-2020
- Italy: estimated daily time spent on media 2017, by medium
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Statistics
- Digital out-of-home (DOOH) reach by gender in Great Britain 2019
- OOH media revenue worldwide 2016, by type
- Exposure to DOOH media worldwide 2008-2017
- U.S. digital signage market value 2018-2025
- Global digital signage display market value 2016-2021
- DOOH ad revenue worldwide 2016, by platform
- Global digital signage market value 2016-2023
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- Mexico: DOOH ad spending 2016-2020
- Global digital & physical OOH revenue 2015-2020
- Italy: estimated daily time spent on media 2017, by medium
Route Research. (September 1, 2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group." Chart. September 1, 2019. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital Out-of-home (Dooh) Reach* in Great Britain in 2019, by Age Group." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/
Route Research, Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group Statista, https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/ (last visited March 25, 2023)
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group [Graph], Route Research, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1050011/digital-out-of-home-dooh-reach-great-britain/