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Digital out-of-home (DOOH) reach by age group in Great Britain 2019

This chart shows what proportion of people in three different age groups in Great Britain in 2019 saw a digital screen at least once in a week. The level of reach amongst 18-34 year-olds and 35-54 year-olds was the same. Reach was lower in the 55+ age category. Digital screens are a form of digital out-of-home (DOOH) advertising.

Digital out-of-home (DOOH) reach* in Great Britain in 2019, by age group

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Source

Release date

September 2019

Region

United Kingdom (Great Britain)

Survey time period

2019

Supplementary notes

*Proportion of each audience, within GB, who will see a digital screen at least once in a week

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Statistics on "Out-of-home advertising in the United Kingdom (UK)"

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