Visits per user on fashion websites during holiday season in the UK 2018

During 2018 holiday season in the United Kingdom (UK), website visits to online retail sites in the fashion category reached its highest point during Black Friday, which corresponded to the week ending November 23, 2018. That week, weekly average number of visits per user was measured as 7.3. In the one-week period preceding and following Christmas, this number fell to 6.8 and 6.7 respectively.

Weekly average number of visits per user in the fashion category during holiday season in the United Kingdom (UK) in 2018

Weekly average visits per user
December 28, 20186.7
December 21, 20186.5
December 14, 20186.8
December 7, 20186.7
November 30, 20186.9
November 23, 20187.3
November 16, 20186.5
November 9, 20186.4
November 2, 20186.4
October 26, 20186.4
October 19, 20186.3
October 12, 20186.3
October 5, 20186.4
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Source

Release date

October 2019

Region

United Kingdom

Survey time period

October 6, 2018 to December 29, 2018

Supplementary notes

* Holiday season refers in this statistic refers to the 13-week period from the week ended October 5, 2018 to the week ended December 28, 2018.
The source defines 'visits per user' as "Average number of visits per unique user by category"
The source does not provide a date of release for data. Therefore, date of access is used.

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Statistics on "Christmas shopping in the United Kingdom (UK)"

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