Share of e-purchases in Russia and Europe in 2018, by device

The device usage for online shopping purposes in Russia and Europe in 2018 showed similar dynamics. While a personal computer (PC) ranked the highest with 63 percent in Russia, the leading device for Europe was a laptop with a share of 60 percent of total purchases. Tablet was the least used gadget to make online purchases in both regions.

Distribution of online purchases made in Russia compared to Europe* in 2018, by electronic device used for e-shopping

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Release date

January 2019



Survey time period

May 30 to July 12, 2018

Number of respondents

1,018 respondents*

Age group

18 years and older

Special properties

Russians who had placed and received at least one online order for physical goods since January 2018*

Method of interview

Online survey

Supplementary notes

* The survey characteristics refer to Russian respondents.
In Europe, interviews were held in 21 countries with a total number of 24,328 respondents.

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Statistics on "E-commerce in Russia "

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