Podcast listeners purchasing brand products in Great Britain 2019

Out of respondents to a 2019 survey in Great Britain, roughly two thirds had purchased or would potentially purchase a product from a brand discussed on a podcast they were listening to. If respondents heard about the brand through podcast advertising, 39 percent would not purchase a product, but 39 percent said they had done so at least once before.

Have you purchased a product from a brand after hearing about it on a podcast?

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Source

Release date

July 2019

Region

United Kingdom (Great Britain)

Survey time period

March 8-13, 2019

Number of respondents

3,126 respondents

Age group

16 years and older

Supplementary notes

Percentage points exceeding 100 percent may be due to rounding and/or respondents ticking more than one answer.

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