In Europe in 2019, 59 percent of respondents who spent on audio advertising allocated a proportion of their total spend on programmatic audio advertising. Over 50 percent spent less than a quarter of their audio advertising spend on programmatic audio advertising.
Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019
*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Xaxis, & IAB Europe. (July 16, 2019). Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis, und IAB Europe. "Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019." Chart. July 16, 2019. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis, IAB Europe. (2019). Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis, and IAB Europe. "Share of Audio Advertising Spend Allocated to Programmatic Audio Advertising in Europe* in 2019." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis & IAB Europe, Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019 Statista, https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/ (last visited October 04, 2024)
Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019 [Graph], Xaxis, & IAB Europe, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/