A study of core radio listeners in the U.S. and Canada in 2021 found that approximately 43 percent of Gen Z respondents consumed podcasts weekly or more. Another 48 percent of surveyed Millennials were weekly podcast consumers. Contrarily, only 23 and 17 percent of Boomers and the Greatest Generation (born around the second world war, or before), respectively, listened to podcasts at least weekly.
Share of weekly or more podcast consumers in the United States and Canada as of February 2021, by generation
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Jacobs Media. (May 20, 2021). Share of weekly or more podcast consumers in the United States and Canada as of February 2021, by generation [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/
Jacobs Media. "Share of weekly or more podcast consumers in the United States and Canada as of February 2021, by generation." Chart. May 20, 2021. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/
Jacobs Media. (2021). Share of weekly or more podcast consumers in the United States and Canada as of February 2021, by generation. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/
Jacobs Media. "Share of Weekly or More Podcast Consumers in The United States and Canada as of February 2021, by Generation." Statista, Statista Inc., 20 May 2021, https://www.statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/
Jacobs Media, Share of weekly or more podcast consumers in the United States and Canada as of February 2021, by generation Statista, https://www.statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/ (last visited September 17, 2024)
Share of weekly or more podcast consumers in the United States and Canada as of February 2021, by generation [Graph], Jacobs Media, May 20, 2021. [Online]. Available: https://www.statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/
