Obstacles in creating audio creative for podcast ads Australia 2020

Published by
Christopher Hughes,
Apr 26, 2022
In a survey about audio advertising conducted in Australia in 2020, 48 percent of respondents cited Lack of measurement and tracking/standardized metrics as an obstacle in creating compelling audio creative for podcast ads. That same year, 12 percent of respondents reported difficulty in creating compelling audio creative as an obstacle in creating compelling audio creative for podcast ads.

Obstacles in creating compelling audio creative for podcast ads in Australia 2020

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: What are the three biggest issues stopping audio advertising in the following format (INSERT FORMAT) from being a larger proportion of ad volume?

Media agency count; 2020=105

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