Obstacles in creating audio creative for podcast ads Australia 2020

Obstacles in creating compelling audio creative for podcast ads in Australia 2020

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: What are the three biggest issues stopping audio advertising in the following format (INSERT FORMAT) from being a larger proportion of ad volume?

Media agency count; 2020=105

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Statistics on " Video advertising in Australia "

Other statistics that may interest you Video advertising in Australia

Global overview

7

Regional overview

7

Cinema advertising spending by industry

5

Telvision advertising spending by industry

5

Australian consumers and the internet

4

Further related statistics

1
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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