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China's e-commerce purchase conversion rate 2019, by type

As of July 2019, the purchase conversion rate on China's e-commerce platforms varied from 0.37 percent to 20 percent. The top e-commerce influencers could generate a 20 percent purchase conversion rate, much higher than social and traditional e-commerce providers in the Chinese market.

Conversion rate of purchases in e-commerce in China as of July 2019, by type

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Release date

October 2019



Survey time period

July 2019

Supplementary notes

*In the original source, the purchase conversion rate of social e-commerce lies between six and ten percent. The figure shown here is the average value of the original data.

Purchase conversion rate is the number of customers who purchase the products or services divided by the total number of store visitors.

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