As of July 2019, the purchase conversion rate on China's e-commerce platforms varied from 0.37 percent to 20 percent. The top e-commerce influencers could generate a 20 percent purchase conversion rate, much higher than social and traditional e-commerce providers in the Chinese market.
Conversion rate of purchases in e-commerce in China as of July 2019, by type
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China Internet Watch. (October 9, 2019). Conversion rate of purchases in e-commerce in China as of July 2019, by type [Graph]. In Statista. Retrieved April 22, 2021, from https://www.statista.com/statistics/1069025/china-ecommerce-purchase-conversion-rate-by-type/
China Internet Watch. "Conversion rate of purchases in e-commerce in China as of July 2019, by type." Chart. October 9, 2019. Statista. Accessed April 22, 2021. https://www.statista.com/statistics/1069025/china-ecommerce-purchase-conversion-rate-by-type/
China Internet Watch. (2019). Conversion rate of purchases in e-commerce in China as of July 2019, by type. Statista. Statista Inc.. Accessed: April 22, 2021. https://www.statista.com/statistics/1069025/china-ecommerce-purchase-conversion-rate-by-type/
China Internet Watch. "Conversion Rate of Purchases in E-commerce in China as of July 2019, by Type." Statista, Statista Inc., 9 Oct 2019, https://www.statista.com/statistics/1069025/china-ecommerce-purchase-conversion-rate-by-type/
China Internet Watch, Conversion rate of purchases in e-commerce in China as of July 2019, by type Statista, https://www.statista.com/statistics/1069025/china-ecommerce-purchase-conversion-rate-by-type/ (last visited April 22, 2021)