In 2019, Coca Cola was the leading beverages brand in Latin America with nearly 2.6 billion Consumer Reach Points (CRP), followed by Pepsi, with 465 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers. In that year, the net operating revenue generated in Latin America by Coca-Cola amounted to 4.12 billion U.S. dollars.
Leading beverage brands in Latin America in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 27, 2020). Leading beverage brands in Latin America in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1069333/most-popular-beverage-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading beverage brands in Latin America in 2019 (in million Consumer Reach Points)." Chart. May 27, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1069333/most-popular-beverage-brands-latin-america-by-reach/
Kantar Worldpanel. (2020). Leading beverage brands in Latin America in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1069333/most-popular-beverage-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Latin America in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1069333/most-popular-beverage-brands-latin-america-by-reach/
Kantar Worldpanel, Leading beverage brands in Latin America in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069333/most-popular-beverage-brands-latin-america-by-reach/ (last visited September 01, 2024)
Leading beverage brands in Latin America in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1069333/most-popular-beverage-brands-latin-america-by-reach/