Frequency of plant-based alternatives consumption in India 2019 by age

According to a survey conducted by Rakuten Insight in September 2019, a majority of respondents in India said they never substituted plant-based alternatives for animal food products. This was highest among Indians between 45 and 54 years old. In contrast, respondents who consumed only plant-based alternatives made up the highest share among 16 to 24 year old Indians during the survey period.

India consumes a primarily cereal-heavy diet mainly due to price, varying in details across cultures and regions. While Indians are largely believed to be vegetarian and a model for a world that arguably requires a substantial decrease in the consumption of animal food sources for sustainability, the south Asian country ranked 102 out of 117 on the Global Hunger Index 2019. Research from early 2019 showed only the rich could afford meeting their recommended nutrition needs in the country.

Frequency of plant-based food product consumption in India as of September 2019, by age group

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Release date

November 2019



Survey time period

September 4 to 30, 2019

Number of respondents

10,058 respondents

Age group

16 years and older

Supplementary notes

Survey question:
How often do you consume plant-based alternatives to animal food products?

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