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Means of client information collection for companies in France 2019

Published by Statista Research Department, May 4, 2022
French companies use their client data in order to collect information about them. From the companies included in the sample of this study, 75 percent use AI to get to know their customers better, and 92 percent use data scientists, data miners and data analysts. All of them segment their clients for marketing and 92 percent use scoring to rank their customers.

Tools used by companies to process their client information in France in 2019

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Source

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Release date

December 2019

Region

France

Survey time period

June to August 2019

Number of respondents

250*

Supplementary notes

* The source does not provide information about how many of the 250 companies were data driven and non-data driven.
** Scoring consists of ranking customers based on their level of interest in offers, their purchasing behavior or their probability of responding positively to requests.

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