Factors in choosing online store for shopping in Poland in 2019, by gender

The price of products was the most significant factor in choosing an online store among Polish respondents in 2019. Women were more likely to have their choice influenced by prices and convenience of purchase and the store's return policy.

What influences your choice of internet store?

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Sources

Release date

September 2019

Region

Poland

Survey time period

2019

Number of respondents

984 respondents

Age group

18-65 years

Special properties

Respondents who do online shopping

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question (Polish): "Co, oprócz dostępności konkretnego produktu, w istotny sposób wpływa na wybór przez Pana(ią) sklepu internetowego, w którym dokonuje Pan(i) zakupu? Proszę wskazać wszystkie czynniki mające wpływ."
Translation: "What, besides the availability of a specific product, has a significant influence on your choice of internet store? Please indicate all factors that have an influence."

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Statistics on "E-commerce in Poland"

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