Factors in choosing online store for shopping in Poland in 2022, by gender

Published by Małgorzata Puzio, Apr 5, 2023
The price of products was the most significant factor in choosing an online store among Polish respondents in 2022. Men were more likely to have their choice influenced by prices, the convenience of purchase, and the store's return policy.

What influences your choice of an internet store?

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Sources

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Release date

April 2023

Region

Poland

Survey time period

May 2022

Number of respondents

973 respondents

Age group

18 years and older

Special properties

Respondents who do online shopping

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question (Polish): "Co, oprócz dostępności konkretnego produktu, w istotny sposób wpływa na wybór przez Pana(ią) sklepu internetowego, w którym dokonuje Pan(i) zakupu? Proszę wskazać wszystkie czynniki mające wpływ."
Translation: "What, besides the availability of a specific product, has a significant influence on your choice of internet store? Please indicate all factors that have an influence."

Date of release is date of access.

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