Retail sales and traffic growth on Black Friday in Turkey in 2018

In 2018, retail sector in Turkey saw a rejuvenation during Black Friday both in terms of sales and traffic to retail sites. On November 23, 2018, retail sales increased by 136 percent. In comparison, traffic to retail webpages rose up by 151 percent on that day.

Percentage change in retail sales and traffic during Black Friday in Turkey in 2018*

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Release date

October 2019



Survey time period

October 2018 to November 2018

Special properties

all retail.

Supplementary notes

* The sources adds the following note: "Indexed values based on average daily sales and traffic in the first four weeks of October (1-28) 2018.Traffic is defined as the number of visits to a webpage. Sales is the number of transactions."

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