Leading Facebook mobile advertisers in Canada in Q1 2020, by impressions

Leading Facebook mobile advertisers in Canada in 1st quarter 2020, by number of impressions

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Release date

April 2020

Region

Canada

Survey time period

Q1 2020

Special properties

excludes Facebook desktop

Supplementary notes

The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."

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