The fashion and apparel retail winner of the 2019 Christmas holiday season was Boohoo in the United Kingdom (UK). In the fourth quarter of the year, Boohoo’s like-for-like sales grew by 44 percent, creating a large margin between its closest rival, another online-only retailer Asos.com.
Christmas spending moves to online
More data shows that consumers’ holiday shopping patterns are showing increased interest in online. On high streets, retail footfall during the season is falling, whereas online sales are growing, if with slower rates. In the fashion sector, this can be observed in the retail performance of traditional retailers such as Next, Primark, and M&S, whose Christmas sales saw growth rates no higher than slightly over 5 percent.
Boohoo is here to stay
Boohoo’s success is not seasonal. The fashion retailer delivered exceptional financial results in the past few years, tripling its profits since 2016. Founded in 2006, the retailer is relatively new, but already a favorite especially with Gen Z and Millennial shoppers. The company’s other brands, PrettyLittleThing and Nasty Gal, are growing extremely popular online as well, with the former performing the highest growth rate in brand searches on the Google’s UK platform in 2019.
Like-for-like sales growth of clothing and apparel retailers during the Christmas period in the United Kingdom (UK) in 2018 and 2019
* Reporting period varied for each retailer, from four months to December 31 to 24 weeks to January 11. ** Total sales. *** Group revenue. **** Full-price sales.
The source did not specify a date of publication. Therefore date of access is used.
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Retail Week. (February 6, 2020). Like-for-like sales growth of clothing and apparel retailers during the Christmas period in the United Kingdom (UK) in 2018 and 2019 [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/1094409/like-for-like-sales-growth-of-retailers-during-christmas-in-the-uk/
Retail Week. "Like-for-like sales growth of clothing and apparel retailers during the Christmas period in the United Kingdom (UK) in 2018 and 2019." Chart. February 6, 2020. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/1094409/like-for-like-sales-growth-of-retailers-during-christmas-in-the-uk/
Retail Week. (2020). Like-for-like sales growth of clothing and apparel retailers during the Christmas period in the United Kingdom (UK) in 2018 and 2019. Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/1094409/like-for-like-sales-growth-of-retailers-during-christmas-in-the-uk/
Retail Week. "Like-for-like Sales Growth of Clothing and Apparel Retailers during The Christmas Period in The United Kingdom (Uk) in 2018 and 2019." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/1094409/like-for-like-sales-growth-of-retailers-during-christmas-in-the-uk/
Retail Week, Like-for-like sales growth of clothing and apparel retailers during the Christmas period in the United Kingdom (UK) in 2018 and 2019 Statista, https://www.statista.com/statistics/1094409/like-for-like-sales-growth-of-retailers-during-christmas-in-the-uk/ (last visited September 28, 2020)
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