Like-for-like sales growth of clothing retailers during Christmas in the UK 2018-2019

The fashion and apparel retail winner of the 2019 Christmas holiday season was Boohoo in the United Kingdom (UK). In the fourth quarter of the year, Boohoo’s like-for-like sales grew by 44 percent, creating a large margin between its closest rival, another online-only retailer Asos.com.

Christmas spending moves to online

More data shows that consumers’ holiday shopping patterns are showing increased interest in online. On high streets, retail footfall during the season is falling, whereas online sales are growing, if with slower rates. In the fashion sector, this can be observed in the retail performance of traditional retailers such as Next, Primark, and M&S, whose Christmas sales saw growth rates no higher than slightly over 5 percent.

Boohoo is here to stay

Boohoo’s success is not seasonal. The fashion retailer delivered exceptional financial results in the past few years, tripling its profits since 2016. Founded in 2006, the retailer is relatively new, but already a favorite especially with Gen Z and Millennial shoppers. The company’s other brands, PrettyLittleThing and Nasty Gal, are growing extremely popular online as well, with the former performing the highest growth rate in brand searches on the Google’s UK platform in 2019.

Like-for-like sales growth of clothing and apparel retailers during the Christmas period in the United Kingdom (UK) in 2018 and 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2020

Region

United Kingdom

Survey time period

4th quarter 2019*

Supplementary notes

* Reporting period varied for each retailer, from four months to December 31 to 24 weeks to January 11.
** Total sales.
*** Group revenue.
**** Full-price sales.
The source did not specify a date of publication. Therefore date of access is used.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Holiday retail in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.