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Cart abandonment rate in Canada Q3 2019-Q1 2021

Published by Daniela Coppola, Oct 6, 2021
When shopping for goods online, consumers very frequently end up having second thoughts, pulling out of a transaction and leaving the order incomplete: in the first quarter of 2021, roughly 92 percent of baskets created on tablets in Canada did not result in a completed order. With a rate of about 95 percent for each of the past quarters, cart abandonment was most common among Canadian mobile shoppers.

Percentage of baskets created that did not result in a completed order in Canada from 3rd quarter 2019 to 1st quarter 2021, by device

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Source

Release date

April 2021

Region

Canada

Survey time period

Q3 2019 to Q1 2021

Supplementary notes

The source adds the following methodology information: "To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, and meet a monthly minimum visit threshold.

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