Drivers of brand abandonment by digital buyers in Canada 2022

Published by
Koen van Gelder,
Jul 11, 2023
In Canada, the main reason why online shoppers stopped buying from retailers they previously purchased from regularly was that they were dissatisfied with the product quality. High prices, poor shipping or delivery experiences, and poor customer service were also listed as some of the most significant drivers of brand abandonment by surveyed Canadian consumers.

Main drivers of retailer abandonment among online shoppers in Canada in 2022

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Release date

August 2022

Region

Canada

Survey time period

May 2022

Number of respondents

5,000 respondents*

Supplementary notes

* Canadians who shop online (population representative sample). The survey was administered in French and English.

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Statistics on " Online shopping behavior in Canada "

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Other statistics that may interest you Online shopping behavior in Canada

Overview

6

Categories

7

Retailers

4

Shoppers

4

Purchase process

5

Payments

5

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Topics

Online shopping behavior in CanadaFashion e-commerce in CanadaE-commerce in CanadaOnline grocery market in CanadaCross-border e-commerce in North America
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* For commercial use only

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