Rakuten Insight in November 2019, around 39 percent of Japanese respondents stated that they had consumed fermented and probiotic drinks that claimed to promote gut health. These include drinks such as kombucha tea or raw apple cider vinegar. At the same time, around 46 percent of Japanese respondents had not tried any of the drinks covered by the survey.
According to a survey conducted by Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage
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Rakuten Insight. (February 4, 2020). Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. "Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage." Chart. February 4, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. (2020). Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight. "Share of Consumers Who Have Tried Functional Beverages in Japan as of November 2019, by Type of Beverage." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/
Rakuten Insight, Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage Statista, https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/ (last visited May 21, 2024)
Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095642/japan-consumers-who-have-tried-functional-beverages-by-type/