Categories most often used for online shopping in Poland 2020

In 2020, the most significant number (42 percent) of Polish customers made purchases on the Internet buying electronics. Thirty-five percent bought clothing and apparel products, and 34 percent bought cosmetics, such as perfume. Pharmaceutical products, were also frequently purchased.

Most popular purchasing categories used for online shopping in Poland in 2020

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Release date

June 2020



Survey time period

May 20-29, 2020

Number of respondents

1,198 respondents

Age group

15 years and older

Special properties

Internet users purchasing online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "W jakich kategoriach zdarza Ci się kupować w Internecie (na dowolnym urządzeniu, np. laptopie, smartfonie, komputerze stacjonarnym)?"

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Statistics on "E-commerce in Poland"

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