TikTok was used by 33 percent of interviewed marketers.
During a December 2021 survey carried out among marketing professionals worldwide, 65 percent of respondents stated they used videos on Facebook for marketing purposes. YouTube was the most commonly named platform, mentioned by 88 percent of respondents. Video platforms used for marketing purposes worldwide in 2022
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Statistics on Video advertising and marketing worldwide
Overview
5
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Digital Market Outlook: digital video advertising spending in selected countries 2022
- Premium Statistic Digital video ad budget growth worldwide 2020, by platform
- Premium Statistic Digital ad fraud rate worldwide 2022, by format
- Premium Statistic Global influencer marketing value 2016-2022
Usage & budgets
8
- Premium Statistic Leading digital consumer engagement tactics worldwide 2021
- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most common video monetization strategies worldwide 2020, by device
- Premium Statistic Usage of data in video advertising worldwide 2021, by country
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
- Premium Statistic Businesses using video on landing pages worldwide 2016-2021
- Premium Statistic Leading types of video used in marketing worldwide 2021
Market leaders
8
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Most valuable media & entertainment brands worldwide 2021
- Basic Statistic Fastest growing brands worldwide 2022
- Premium Statistic Global YouTube advertising revenues 2017-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Leading brands on Instagram worldwide 2021, by mentions
- Premium Statistic Most mentioned brands on TikTok worldwide 2021
Audience
7
- Premium Statistic Global number of digital video viewers 2019-2023
- Basic Statistic Weekly time spent with online video worldwide 2020
- Premium Statistic Weekly time spent with online video 2020, by age group
- Premium Statistic Global number of YouTube viewers 2016-2021
- Basic Statistic Instagram: number of global users 2020-2025
- Premium Statistic Global TikTok iOS MAU 2019-2022
- Premium Statistic Global TikTok Android MAU 2019-2022
Consumption
6
- Basic Statistic Leading video content type worldwide 2022, by usage reach
- Premium Statistic Devices used to watch online video in selected countries 2020
- Premium Statistic Global change in time spent watching online videos 2020, by device
- Premium Statistic Vlogs: global audience reach 2021, by age and gender
- Premium Statistic Digital ads time-in-view worldwide 2022, by device
- Premium Statistic Video ad viewability rates worldwide 2022, by device
Further related statistics
21
- Top video marketing goals worldwide 2022
- Future use of video among social media marketers worldwide 2022, by platform
- Leading types of video used in marketing worldwide 2021
- Agencies and marketers frequently using online video marketing in Canada 2018-2019
- Video formats with largest ROI according to marketers worldwide 2022
- Situations in which people do not skip online video advertising Japan 2021
- Agencies and marketers familiar with online video marketing in Canada 2018-2019
- Expected TikTok influencers earnings in Canada, the UK & the U.S. 2021
- Effectiveness of YouTube influencers in the U.S. 2020
- Expected YouTube influencers earnings in Canada, the UK & the U.S. 2021
- Frequency of purchasing products after watching online video advertising Japan 2020
- Opinion on online video advertising Japan 2020
- Share of people who skip online video advertising Japan 2020, by frequency
- Types of videos used by content marketers in the U.S. 2021
- Share of people with worsened impressions due to online video advertising Japan 2020
- Share of people with improved impressions due to online video advertising Japan 2020
- Share of people who think online video ads fit them Japan 2020, by frequency
- Leading MCN agencies in China 2021
- Investments into MCN market in China 2016-2021
- Public perception of MCN market outlook in China 2021
- Change in marketing budgets for online video worldwide 2019
Further Content: You might find this interesting as well
Wyzowl. (January 20, 2022). Video platforms used for marketing purposes worldwide in 2022 [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video platforms used for marketing purposes worldwide in 2022." Chart. January 20, 2022. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. (2022). Video platforms used for marketing purposes worldwide in 2022. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video Platforms Used for Marketing Purposes Worldwide in 2022." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl, Video platforms used for marketing purposes worldwide in 2022 Statista, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/ (last visited January 29, 2023)
Video platforms used for marketing purposes worldwide in 2022 [Graph], Wyzowl, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/