During a late 2023 survey carried out among marketing professionals worldwide, 90 percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by 86 percent of respondents. TikTok was used by 69 percent of interviewed marketers.
Video platforms used for marketing purposes worldwide in 2023
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Share of respondents
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The survey was carried out among 967 marketing professionals and online consumers. The data presented in the data set in based only on the answer of the marketing professionals. However, the source does not provide a separate number for marketing professionals only. Exact date of survey not provided by source, only "late 2023."
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Wyzowl. (January 9, 2024). Video platforms used for marketing purposes worldwide in 2023 [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video platforms used for marketing purposes worldwide in 2023." Chart. January 9, 2024. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. (2024). Video platforms used for marketing purposes worldwide in 2023. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video Platforms Used for Marketing Purposes Worldwide in 2023." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl, Video platforms used for marketing purposes worldwide in 2023 Statista, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/ (last visited September 17, 2024)
Video platforms used for marketing purposes worldwide in 2023 [Graph], Wyzowl, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
