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Video platforms used for marketing purposes worldwide 2022

Published by Statista Research Department, Jan 6, 2023
During a December 2021 survey carried out among marketing professionals worldwide, 65 percent of respondents stated they used videos on Facebook for marketing purposes. YouTube was the most commonly named platform, mentioned by 88 percent of respondents. TikTok was used by 33 percent of interviewed marketers.

Video platforms used for marketing purposes worldwide in 2022

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Source

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Release date

January 2022

Region

Worldwide

Survey time period

December 2021

Number of respondents

582 respondents

Special properties

among marketing professionals

Method of interview

Online survey

Supplementary notes

The survey was carried out among 582 marketing professionals and online consumers. The data presented in the data set in based only on the answer of the marketing professionals. However, the source does not provide a separate number for marketing professionals only.

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Statistics on " Video advertising and marketing worldwide "

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Statistics on Video advertising and marketing worldwide

Overview

5

Usage & budgets

8

Market leaders

8

Audience

7

Consumption

6

Further related statistics

21

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Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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