During a December 2020 survey carried out among marketing professionals worldwide, 70 percent of respondents stated they used videos on Facebook for marketing purposes. YouTube was the most commonly named platform, mentioned by 89 percent of respondents. TikTok was used by 20 percent of interviewed marketers.
Video platforms used for marketing purposes worldwide as of December 2020
The survey was carried out among 813 marketing professionals and online consumers. The data presented in the data set in based only on the answer of the marketing professionals. However, the source does not provide a separate number for marketing professionals only.
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Wyzowl. (January 11, 2021). Video platforms used for marketing purposes worldwide as of December 2020 [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video platforms used for marketing purposes worldwide as of December 2020." Chart. January 11, 2021. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. (2021). Video platforms used for marketing purposes worldwide as of December 2020. Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video Platforms Used for Marketing Purposes Worldwide as of December 2020." Statista, Statista Inc., 11 Jan 2021, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl, Video platforms used for marketing purposes worldwide as of December 2020 Statista, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/ (last visited January 21, 2022)
