- Media & Advertising›
- Advertising & Marketing ›
Instagram influencer market size 2017-2020
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Instagram influencer market size 2017-2020
Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
The popularity of influencer marketing on Instagram is increasing at such a fast pace that the global market is expected to grow from 1.3 billion U.S. dollars in 2018 to nearly twice the that amount by 2020. At the same time the number of brand sponsored influencer posts on the social platform is also expected to double, surpassing six billion in 2020.
What is behind Instagram’s popularity among marketers?
Maximizing the reach of marketing messages is one of the main goals of promoting products and services. Instagram’s global user-base is in the vicinity of 715 million and constantly growing, which translates to a large potential audience that can be easily reached via organic ads or influencers. The latter command a great deal of trust from their followers, and so their recommendations are considered more reliable. Therefore, advertisers have the opportunity to target their preferred audiences with higher precision and increase the probability of future purchases. Additionally, Instagram is a perfect visualization tool, which allows companies to showcase the product in either posts or stories, bringing it closer to prospective customers.
Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
| Market size in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| Market size in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The popularity of influencer marketing on Instagram is increasing at such a fast pace that the global market is expected to grow from 1.3 billion U.S. dollars in 2018 to nearly twice the that amount by 2020. At the same time the number of brand sponsored influencer posts on the social platform is also expected to double, surpassing six billion in 2020.
What is behind Instagram’s popularity among marketers?
Maximizing the reach of marketing messages is one of the main goals of promoting products and services. Instagram’s global user-base is in the vicinity of 715 million and constantly growing, which translates to a large potential audience that can be easily reached via organic ads or influencers. The latter command a great deal of trust from their followers, and so their recommendations are considered more reliable. Therefore, advertisers have the opportunity to target their preferred audiences with higher precision and increase the probability of future purchases. Additionally, Instagram is a perfect visualization tool, which allows companies to showcase the product in either posts or stories, bringing it closer to prospective customers.
Show moreWhat is behind Instagram’s popularity among marketers?
Maximizing the reach of marketing messages is one of the main goals of promoting products and services. Instagram’s global user-base is in the vicinity of 715 million and constantly growing, which translates to a large potential audience that can be easily reached via organic ads or influencers. The latter command a great deal of trust from their followers, and so their recommendations are considered more reliable. Therefore, advertisers have the opportunity to target their preferred audiences with higher precision and increase the probability of future purchases. Additionally, Instagram is a perfect visualization tool, which allows companies to showcase the product in either posts or stories, bringing it closer to prospective customers.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- Worldwide
- Survey time period
- 2017 to 2018
- Supplementary notes
- *Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- Worldwide
- Survey time period
- 2017 to 2018
- Supplementary notes
- *Forecast.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Influencer marketing
- 90 page/s
- English
- pptx
- Detailed references
Everything On "Influencer marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Influencer marketing"
- Overview & financials
The most important statistics
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Leading goals of influencer marketing worldwide as of 1st quarter 2018Goals of influencer marketing 2018
- Expected change in influencer marketing budgets in the United States in 2018?Change in influencer marketing budgets in the U.S. 2018
- What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
- What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)Influencer marketing campaign average EMV 2016-2017
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Strategies & tactics
The most important statistics
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
- Leading ways in which influencers work on branded marketing campaigns in the United States as of March 2018Ways in which U.S. influencers are involved in branded campaigns 2018
- Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018Leading methods of disclosing branded content in influencer marketing 2018
- Amount of time it takes to create a post according to influencers worldwide as of March 2017Time necessary for influencer post creation in 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017Work monetization adoption among influencers 2017
- Number of influencers marketers worked with for longer than six months in the United States as of March 2018Number of influencers U.S. marketers work with for longer periods 2018
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
- Leading ways influencers are compensated for their involvement in marketing campaigns in the United States as of March 2018Types of compensation U.S. influencers receive for campaign involvement 2018
- Instagram influencers
The most important statistics
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)Instagram influencer market size 2017-2020
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)Instagram: number of brand sponsored influencer posts 2016-2020
- Distribution of sponsored Instagram posts worldwide as of July 2018, by verticalGlobal sponsored Instagram posts 2018, by vertical
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Leading countries in Instagram influencer marketing worldwide in 2017, by share of sponsored postsLeading countries in Instagram influencer marketing 2017, by sponsored posts
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagement rate 2017, by follower count
- YouTube & video influencers
The most important statistics
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tierInfluencer social video posts share in 2018, by tier and platform
- Types of media most often included in a typical blog post according to global bloggers as of September 2018Blogging: frequently included media content 2018
- Leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018Leading categories of products in haul influencer videos on YouTube 2018
- Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018Leading categories of products in unbox influencer videos on YouTube 2018
- Fashion, cosmetics & luxury infuencers
The most important statistics
- Leading scenarios when employing influencers is highly strategic according to fashion and cosmetics marketing professionals worldwide as of January 2018Fashion & beauty marketing strategies benefiting from influencer involvement 2018
- Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018Main criteria of fashion & beauty influencer selection worldwide 2018
- Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018Tactics used by global fashion and beauty marketers to engage with influencers 2018
- Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018Fashion & beauty influencer tiers seen as most effective worldwide 2018
- Consumer perception
The most important statistics
- Global social media users of selected platforms who say that they discover brands via influencer channels as of 1st quarter 2018Global social users discovering brands via influencer channels 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age groupOpinions of consumers about social media influencers in 2018, by age
- Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tierImpact of influencers on global consumer purchasing in 2018, by influencer tier
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most effective online platforms for influence marketing in the U.S. 2015
- Most effective influence marketing tactics in the U.S. 2016
- Social media gaming related profile types followed by young Canadians 2016
- Influence marketing: main characteristics of influential recommendations 2014
- Influence marketing: U.S. consumer trust in online content 2015, by source
- Influence marketing: U.S. website influence 2014, by type
- Most engaging factors of their work according to influencers in the U.S. 2016
- Canadians' attitude towards social media content creators 2016
- Influence marketing campaign budget allocation in the U.S. 2016
- Influence of celebrities on consumer behavior of children in the Netherlands 2018
- Reasons for following brands according to social media sharers worldwide 2015
- Reasons for following brands according to social media promoters worldwide 2015
- U.S. influencer compensation charged 2015
- Quality of customers acquired through influence marketing in the U.S. 2015
- Reasons for not buying celebrity collaboration beauty products in Indonesia in 2018
- Canada: interest in spokespeople in ads among upwardly mobile 2012
- Best known celebrity endorsement for beauty products in Indonesia in 2018
- Canada: interest in spokespeople in ads among downwardly mobile 2012
- Most sought-after type of celebrities for beauty collaborations in Indonesia in 2018
- Brand loyalty factors in the U.S. 2016
Studies
Statistics on "Influencer marketing"
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Leading goals of influencer marketing worldwide as of 1st quarter 2018
- Expected change in influencer marketing budgets in the United States in 2018?
- What role do you see influencer marketing playing in your organization in the next three years?
- What do you see as the top challenges for influencer marketing in 2017?
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Leading ways in which influencers work on branded marketing campaigns in the United States as of March 2018
- Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018
- Amount of time it takes to create a post according to influencers worldwide as of March 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017
- Number of influencers marketers worked with for longer than six months in the United States as of March 2018
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017
- Leading ways influencers are compensated for their involvement in marketing campaigns in the United States as of March 2018
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Distribution of sponsored Instagram posts worldwide as of July 2018, by vertical
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
- Leading countries in Instagram influencer marketing worldwide in 2017, by share of sponsored posts
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tier
- Types of media most often included in a typical blog post according to global bloggers as of September 2018
- Leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018
- Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018
- Leading scenarios when employing influencers is highly strategic according to fashion and cosmetics marketing professionals worldwide as of January 2018
- Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018
- Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018
- Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018
- Global social media users of selected platforms who say that they discover brands via influencer channels as of 1st quarter 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age group
- Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier
- Platforms perceived by marketers as most effective for influencer marketing in the United States as of March 2015
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- Share of young consumers who follow gaming content from certain people or organizations on social media in Canada as of September 2016
- Leading factors making an online review or a recommendation influential according to social media users worldwide in 2014
- Consumer trust in online content in the United States as of September 2015, by source
- Websites most likely to influence purchase decisions according to consumers in the Unites States in 2014, by type
- Factors keeping followers engaged according to influencers in the United States as of April 2016
- Young consumers' attitude towards social media content creators in Canada as of September 2016
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
- How often does it happen that you want to have something because you saw a celebrity with it?*
- Reasons for social media sharers to follow or like brands or products worldwide as of May 2015
- Reasons for social media promoters to follow or like brands or products worldwide as of May 2015
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)
- What is the quality of customers acquired from influencer marketing?
- Share of respondents in Indonesia who gave the following reasons for not buying beauty products from celebrity collaborations, as of November 2018
- Interest in spokespeople in advertising among upwardly mobile consumers in Canada as of December 2012
- Share of respondents in Indonesia who have heard of the following celebrity collaborations for beauty products, as of November 2018
- Interest in spokespeople in advertising among downwardly mobile consumers in Canada as of December 2012
- Share of respondents in Indonesia who were interested to see the following type of celebrities in a collaboration with any cosmetics brand, as of November 2018
- Factors which influenced brand loyalty in the United States as of August 2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.