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Instagram influencer market size 2017-2019

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Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
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Instagram influencer market size 2017-2019

The statistic shows a forecast of the global Instagram influencer market size from 2017 to 2019. In 2017, the worldwide Instagram influencer market value was estimated to be 1.07 billion U.S. dollars. This value is projected to more than double to 2.38 billion U.S. dollars in 2019.

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The statistic shows a forecast of the global Instagram influencer market size from 2017 to 2019. In 2017, the worldwide Instagram influencer market value was estimated to be 1.07 billion U.S. dollars. This value is projected to more than double to 2.38 billion U.S. dollars in 2019.

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Release date: May 2017

Region: Worldwide
Survey time period: 2017
Special properties: all values are estimates
Supplementary notes: *Forecast.

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Statistics on "Influencer marketing"

Overview

The most important statistics

Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
Do you spend marketing dollars on promoted posts or social media advertising?U.S. small businesses: social media advertising use 2017
What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
Leading goals of influencer marketing worldwide as of January 2017Goals of influencer marketing 2017
Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017Performance of influencer content compared to brand-created content in the U.S. 2017
What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017

Financials

The most important statistics

How is your influencer marketing budget going to change in 2018?Change in influencer marketing budgets in the U.S. 2018
Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016Influence marketing campaign budget allocation in the U.S. 2016
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)U.S. influencer compensation charged 2015
Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018

Effectiveness & impact

The most important statistics

Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017Digital resource shopping influence in the U.S. 2017
Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
Most important social media network of their personal brand according to female social influencers in the United States as of June 2017Most important social media for female influencers in the U.S. 2017
Factors keeping followers engaged according to influencers in the United States as of April 2016Most engaging factors of their work according to influencers in the U.S. 2016
Factors which influenced brand loyalty in the United States as of August 2016Brand loyalty factors in the U.S. 2016
Do you trust online customer reviews as much as personal recommendations?Trust in online customer reviews 2014-2017
Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017

Blogging

The most important statistics

Number of bloggers in the United States from 2014 to 2020 (in millions)Number of bloggers in the United States 2014-2020
Frequency with which bloggers worldwide publish blog posts and content as of 2017Blogging: posting frequency 2017
Ways in which bloggers worldwide promote their blog posts as of 2017Blogging: post promotion channels 2017
Types of media most often included in a typical blog post according to global bloggers as of 2017Blogging: frequently included media content 2017

Social media marketing usage

The most important statistics

Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Social media marketing spending in the U.S. 2014-2019
Social media marketing profitability worldwide in 2015 and 2016Social media marketing profitability 2015-2016
Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018

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