Instagram influencer market size 2017-2020

The popularity of influencer marketing on Instagram is increasing at such a fast pace that the global market is expected to grow from 1.3 billion U.S. dollars in 2018 to nearly twice the that amount by 2020. At the same time the number of brand sponsored influencer posts on the social platform is also expected to double, surpassing six billion in 2020.

What is behind Instagram’s popularity among marketers?

  Maximizing the reach of marketing messages is one of the main goals of promoting products and services. Instagram’s global user-base is in the vicinity of 715 million and constantly growing, which translates to a large potential audience that can be easily reached via organic ads or influencers. The latter command a great deal of trust from their followers, and so their recommendations are considered more reliable. Therefore, advertisers have the opportunity to target their preferred audiences with higher precision and increase the probability of future purchases. Additionally, Instagram is a perfect visualization tool, which allows companies to showcase the product in either posts or stories, bringing it closer to prospective customers.

Global Instagram influencer market size from 2017 to 2020

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Release date

March 2019



Survey time period

2017 to 2018

Supplementary notes


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