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Leading types of B2B videos used worldwide 2018

Published by Statista Research Department, Jan 14, 2021
In 2018, the most widely used video type in global B2B communication was webinar. Demos and social media videos were also a popular choice for B2B video marketing campaigns. Explainer videos were used by 49 percent of global B2B marketers and how-to tutorials were used by a third of respondents.

Leading types of B2B video advertising used by businesses worldwide in 2018

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Release date

June 2019

Region

Worldwide

Survey time period

2018

Special properties

based on evaluation of 324,000 videos

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Content MarketingAdvertising industry in the U.S.Social media marketingMobile MarketingDigital video advertising
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