Leading types of B2B videos used worldwide 2020

Published by Statista Research Department, Aug 31, 2021
In 2020, the most widely used video type in global B2B communication were product videos. How-to's and explainers were also a popular choice for B2B video marketing campaigns. Training videos were used by 47 percent of global B2B marketers and social ads were used by 41 percent of respondents.

Leading types of B2B video advertising used by businesses worldwide in 2020

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Release date

March 2021

Region

Worldwide

Survey time period

2020

Special properties

based on evaluation of 760,000 videos

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Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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