The graph shows the leading types of video advertising used by business-to-business marketing professionals worldwide in 2015. It was found that 55 percent of responding B2B marketers said they used webinars, while 51 percent used testimonials in their video marketing campaigns.
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Leading types of videos used by B2B marketers worldwide 2015
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Leading types of video advertising used by business-to-business marketing professionals worldwide in 2015
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The graph shows the leading types of video advertising used by business-to-business marketing professionals worldwide in 2015. It was found that 55 percent of responding B2B marketers said they used webinars, while 51 percent used testimonials in their video marketing campaigns.
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Description
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More information
The graph shows the leading types of video advertising used by business-to-business marketing professionals worldwide in 2015. It was found that 55 percent of responding B2B marketers said they used webinars, while 51 percent used testimonials in their video marketing campaigns.
Show more- Show sources information
- Show publisher information
- Release date
- January 2016
- Region
- Worldwide
- Survey time period
- 2015
- Number of respondents
- 364 respondents
- Special properties
- among senior B2B marketing executives and business leaders
- Supplementary notes
- The source did not provide information on the exact date fo survey. The sample was explained as folllows: "51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented."
More information
- Region
- Worldwide
- Survey time period
- 2015
- Number of respondents
- 364 respondents
- Special properties
- among senior B2B marketing executives and business leaders
- Supplementary notes
- The source did not provide information on the exact date fo survey. The sample was explained as folllows: "51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented."
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Leading B2B marketing technology companies 2016, by revenue
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+Revenue of B2B media industry in the U.S. 2008-2016, by source
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+B2B media, business and company information market size 2014-2020, by segment
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+U.S. most effective B2B lead generation tactics 2017
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)B2B e-commerce volume in the United States 2006-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing services companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016B2B marketing priorities in the U.S. 2016
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017Share of B2B revenues devoted to marketing in the U.S. in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016B2B marketing mobile website adoption in the U.S. 2013-2016
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015B2B e-mail lead generation: most effective tactics worldwide 2015
- Content marketing
The most important statistics
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- Leading B2B CRM systems in the Netherlands 2017
- Leading marketing technology features used by U.S. B2B marketers 2017
- CRM system usage by B2B marketers in the Netherlands 2017
- B2B marketing: leading customer marketing acitivities worldwide 2014
- Digital marketing areas most exciting to B2B marketers worldwide 2015
- B2B marketing automation usage in the Netherlands 2017
- Mobile marketing tactics used by B2B marketers worldwide 2015
- Share of B2B marketers focussing on online marketing topics for 2018, by focus
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- CRM industry revenue in the U.S. 2013-2018
- Effectiveness of B2B content marketing in North America 2012-2015
Statistics on the topic
Free statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- How effective are the following content marketing tactics for B2B marketing?
- What are the goals for content marketing in your company?
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
Premium Statistics
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Most commonly produced content marketing types worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016
- Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
- Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Largest B2B content marketing challenges in North America as of August 2015
- Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015
- Market share of B2B customer relationship management (CRM) systems in the Netherlands in 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Share of B2B marketers using customer relationship management systems in the Netherlands in 2017
- Leading customer marketing activities used by B2B marketers worldwide as of September 2014
- Digital marketing areas perceived as the most exciting for their future business by B2B marketers worldwide in 2015
- Share of B2B marketers using marketing automation in the Netherlands in 2017
- Mobile marketing tactics used by B2B marketing professionals worldwide in 2015
- Share of B2B marketers forecasted online marketing focus in 2018, by marketing focus*
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- What marketing-allocation platform(s) do you actively use?
- Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- How do you rate the effectiveness of your organisation's use of content marketing?
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