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Leading types of video advertising used by business-to-business marketing professionals worldwide in 2015

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Description Source More information
The graph shows the leading types of video advertising used by business-to-business marketing professionals worldwide in 2015. It was found that 55 percent of responding B2B marketers said they used webinars, while 51 percent used testimonials in their video marketing campaigns.
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Release date
January 2016
Region
Worldwide
Survey time period
2015
Number of respondents
364 respondents
Special properties
among senior B2B marketing executives and business leaders
Supplementary notes
The source did not provide information on the exact date fo survey. The sample was explained as folllows: "51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented."

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