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Leading types of videos used by B2B marketers worldwide 2015
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Leading types of videos used by B2B marketers worldwide 2015
Leading types of video advertising used by business-to-business marketing professionals worldwide in 2015
by Statista Research Department,
last edited
Jan 4, 2016
The graph shows the leading types of video advertising used by business-to-business marketing professionals worldwide in 2015. It was found that 55 percent of responding B2B marketers said they used webinars, while 51 percent used testimonials in their video marketing campaigns.
Leading types of video advertising used by business-to-business marketing professionals worldwide in 2015
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by Statista Research Department,
last edited
Jan 4, 2016
The graph shows the leading types of video advertising used by business-to-business marketing professionals worldwide in 2015. It was found that 55 percent of responding B2B marketers said they used webinars, while 51 percent used testimonials in their video marketing campaigns.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- January 2016
- Region
- Worldwide
- Survey time period
- 2015
- Number of respondents
- 364 respondents
- Special properties
- among senior B2B marketing executives and business leaders
- Supplementary notes
- The source did not provide information on the exact date fo survey. The sample was explained as folllows: "51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2016
More information
- Region
- Worldwide
- Survey time period
- 2015
- Number of respondents
- 364 respondents
- Special properties
- among senior B2B marketing executives and business leaders
- Supplementary notes
- The source did not provide information on the exact date fo survey. The sample was explained as folllows: "51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented."
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The most important statistics
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Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
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- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
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- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
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