In 2018, the most widely used video type in global B2B communication was webinar. Demos and social media videos were also a popular choice for B2B video marketing campaigns. Explainer videos were used by 49 percent of global B2B marketers and how-to tutorials were used by a third of respondents.
Leading types of B2B video advertising used by businesses worldwide in 2018
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SmartInsights.com. (June 25, 2019). Leading types of B2B video advertising used by businesses worldwide in 2018 [Graph]. In Statista. Retrieved February 26, 2021, from https://www.statista.com/statistics/622023/leading-types-of-videos-used-b2b-marketers-worldwide/
SmartInsights.com. "Leading types of B2B video advertising used by businesses worldwide in 2018." Chart. June 25, 2019. Statista. Accessed February 26, 2021. https://www.statista.com/statistics/622023/leading-types-of-videos-used-b2b-marketers-worldwide/
SmartInsights.com. (2019). Leading types of B2B video advertising used by businesses worldwide in 2018. Statista. Statista Inc.. Accessed: February 26, 2021. https://www.statista.com/statistics/622023/leading-types-of-videos-used-b2b-marketers-worldwide/
SmartInsights.com. "Leading Types of B2b Video Advertising Used by Businesses Worldwide in 2018." Statista, Statista Inc., 25 Jun 2019, https://www.statista.com/statistics/622023/leading-types-of-videos-used-b2b-marketers-worldwide/
SmartInsights.com, Leading types of B2B video advertising used by businesses worldwide in 2018 Statista, https://www.statista.com/statistics/622023/leading-types-of-videos-used-b2b-marketers-worldwide/ (last visited February 26, 2021)