Coronavirus: SVoD audience change U.S. 2020, by genre

In March 2020, the coronavirus outbreak spread rapidly throughout the United States, instigating new rules to stem the spread of the disease like social distancing and self-isolation or 'sheltering in place', which meant that many consumers spent more time at home watching SVoD content, and certain genres were considered preferable to others. Science fiction increased by almost 16 percent month on month on major SVoD platforms, whilst romance and comedy each saw a small drop.

Coronavirus impact: change in SVoD viewing compared to the previous month in the United States from January to March 2020, by genre

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Source

In cooperation with
Reelgood
Release date

April 2020

Region

United States

Survey time period

January to March 2020

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Statistics on "Coronavirus: impact on media consumption in the U.S."

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