Coronavirus: SVoD audience change U.S. 2020, by service

Whilst the long term effects of the coronavirus on the media industry will take time to manifest themselves, it is already clear that SVoD consumption saw a massive increase as consumers self-isolated at home, with some platforms seeing audience growth of over 40 percent in March 2020 compared to the previous month. One service which saw this level of growth is VOD newcomer, Disney Plus, which saw its audience increase by 43.75 percent, an enormous change compared to the months of January and February. Market leader Netflix also saw a positive change with viewing up by 39.07 percent. However, it was HBO which saw the biggest increase - its audience in March was up 55.62 percent from the previous month. HBO viewers increased their movie viewing by 70 percent, and daily binge watching was also up from the last four weeks.

Coronavirus impact: increase in SVoD viewing compared to the previous month in the United States from January to March 2020, by service

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In cooperation with
Release date

April 2020


United States

Survey time period

January to March 2020

Supplementary notes

*Other SVoD services includes the following: 60 Minutes All Access, Acorn TV, AMC Premiere, BET+, BritBox, CBS All Access, Cinemax (Via Hulu), Crunchyroll, DC Universe, DramaFever, Epix Now, Fandor, fuboTV, Funimation, Hallmark Movies Now, IndieFlix, Kanopy, MUBI, Realeyz, Showtime, Shudder, STARZ, Sundance Now, The Criterion Channel, Tribeca Shortlist, WWE Network, and YouTube Premium.

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