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Watching online TV and movies more due to the coronavirus U.S. 2020, by generation

According to a study held in March 2020, 43 percent of adults in the United States are much more or somewhat more likely to watch movies via a streaming service due to the coronavirus outbreak. Over 40 percent of adults also said that they were likely to watch more televison online, and many consumers also stated that they would probably sign up to a new service as a result of the pandemic. Millennial and Gen Z consumers favored movies over TV shows, and Boomers were notably less likely to increase their consumption of either streamed films or television.

Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation

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Sources

Release date

March 2020

Region

United States

Survey time period

March 5 to 7, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

among respondents who were much more or somewhat more likely to stream TV or movies

Method of interview

Online survey

Supplementary notes

Question: Are you more or less likely to do the following because of the coronavirus outbreak? Watch movies/TV via a streaming service

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Statistics on "Coronavirus: impact on media consumption in the U.S."

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