Coronavirus: SVoD audience distribution during business hours U.S. 2020, by daypart

Measures introduced to stem the spread of the coronavirus outbreak in the United States meant that many consumers were spending significantly more time at home during March 2020, which impacted SVoD viewing. During business hours, or from 8am to 6pm, SVoD audiences of major platforms in the U.S. amounted to 48.61 percent, up by 5.5 percent from January. With more SVoD audiences at home with more time to watch content, it follows that there was an increase in audience size in that time period and a drop in viewers watching SVoD in the evenings.

Coronavirus impact: distribution of SVoD viewing compared to the previous month in the United States from January to March 2020, by daypart

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Release date

April 2020


United States

Survey time period

January to March 2020

Special properties

business hours are from 8am to 6pm; off hours are from 7pm to 7am

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Statistics on "Coronavirus: impact on media consumption in the U.S."

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