Poland: most important e-commerce criteria 2020

For nearly 80 percent of the respondents in Poland buying in online shops, the most important criterion was an accurate description of the product and its photos. Seventy-five percent of respondents stated that the most important factor was clear information about the price of the product, its delivery, and possible additional costs. Lower product prices were important for four out of 10 online shoppers in Poland.

Most important e-commerce criteria for consumers when shopping online in Poland in 2020

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Release date

April 2021

More information

Region

Poland

Survey time period

2020

Number of respondents

1,000 per country*

Age group

15-79 years old

Special properties

Online shoppers

Method of interview

Online survey

Supplementary notes

* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one.

Original question: "How important are the following e-commerce criteria?"

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