Product categories customers would purchase online for the first time Poland 2019

The statistic shows the result of a survey on the product categories that customers are most likely to buy online for the first time according to internet users that do not shop online in Poland as of 2019. According to the survey, 33 percent of respondents answered that if they decide to purchase online for the first time, they will most likely buy products from the "Consumer electronics (tv, washing machine, etc.)" category.

Product categories customers are most likely to buy online for the first time in Poland as of 2019*

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Release date

July 2019



Survey time period

April 18-26, 2019

Number of respondents

616 respondents

Age group

15 years and older

Special properties

Internet users who do not shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The question was phrased by the source as follows: "Jeśli w przyszłości zdecydowała/byś się kupować przez internet, to jakie produkty by Cię interesowały?" (English: If in the future you decide to buy online, what products would interest you?) The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on "E-commerce in Poland"

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