Most popular product categories researched offline bought online in Poland 2022-2024

Published by
Adriana Sas,
Nov 7, 2024

In 2024, 38 percent of respondents in Poland answered that they researched clothing and footwear in brick-and-mortar stores but, in the end, decided to buy them online. The second reversed ROPO effect category was “cosmetics and perfumes” — 37 percent of respondents chose to buy products from this category online after researching offline.

Most popular product categories customers researched in physical stores but purchased online in Poland from 2022 to 2024

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Release date

September 2024

Region

Poland

Survey time period

2022 to 2024

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w tradycyjnych sklepach dokładnych informacji o produktach z danej kategorii, ale kupujesz je w serwisach internetowych?" (English: How often does it happen that you look for accurate information on products in physical retail stores but you buy them online?)

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