Name: Most popular product categories researched offline bought online in Poland 2019
Creator: Statista

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The statistic shows the results of a survey on the most popular product categories which customers researched in a physical store but in the end bought online in Poland in 2019. According to the survey, 46 percent of respondents in 2019 answered that they researched footwear and home appliances in physical stores but in the end decided to buy them online. The second reversed ROPO effect category was cosmetics and perfumes; 44 percent of respondents decided to buy products from this category online after researching offline.

Most popular product categories customers researched in physical stores but purchased online in Poland in 2019*

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Release date

July 2019

More information

Region

Poland

Survey time period

April 18-26, 2019

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w tradycyjnych sklepach dokładnych informacji o produktach z danej kategorii, ale kupujesz je w serwisach internetowych?" (English: How often does it happen that you look for accurate information on products in physical retail stores but you buy them online?)

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.