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Most popular product categories researched offline bought online in Poland 2019

Most popular product categories customers researched in physical stores but purchased online in Poland in 2019*

by Adriana Sas, last edited Aug 1, 2019
Most popular product categories researched offline bought online in Poland 2019 The statistic shows the results of a survey on the most popular product categories which customers researched in a physical store but in the end bought online in Poland in 2019. According to the survey, 46 percent of respondents in 2019 answered that they researched footwear and home appliances in physical stores but in the end decided to buy them online. The second reversed ROPO effect category was cosmetics and perfumes; 44 percent of respondents decided to buy products from this category online after researching offline.
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Most popular product categories customers researched in physical stores but purchased online in Poland in 2019*

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