• Poland: reversed ROPO effect by product category 2021

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In 2021, 39 percent of respondents in Poland answered that they researched home appliances, electronics, and footwear in physical stores but in the end decided to buy them online. The second reversed ROPO effect category was "cosmetics and perfumes" - 39 percent of respondents decided to buy products from this category online after researching offline.

Most popular product categories customers researched in physical stores but purchased online in Poland from 2020 to 2021*

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Release date

September 2021

More information

Region

Poland

Survey time period

May 31 to June 2, 2021 and June 7 to June 9, 2021

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w tradycyjnych sklepach dokładnych informacji o produktach z danej kategorii, ale kupujesz je w serwisach internetowych?" (English: How often does it happen that you look for accurate information on products in physical retail stores but you buy them online?)

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.