Most popular product categories researched offline bought online in Poland 2020

Published by Adriana Sas, Jul 2, 2021

The statistic shows the results of a survey on the most popular product categories which customers researched in a physical store but in the end bought online in Poland in 2020. According to the survey, 45 percent of respondents answered that they researched cosmetics and perfumes in physical stores but in the end decided to buy them online. The second reversed ROPO effect category was "mobiles, smartphones, etc." - 44 percent of respondents decided to buy products from this category online after researching offline.

Most popular product categories customers researched in physical stores but purchased online in Poland in 2020*

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Source

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Sources

Release date

June 2020

More information

Region

Poland

Survey time period

March 23-30, 2020

Number of respondents

1,544 respondents

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w tradycyjnych sklepach dokładnych informacji o produktach z danej kategorii, ale kupujesz je w serwisach internetowych?" (English: How often does it happen that you look for accurate information on products in physical retail stores but you buy them online?)

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.