Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Most popular product categories researched offline bought online in Poland 2018

Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*

Most popular product categories researched offline bought online in Poland 2018 The statistic shows the results of a survey on the most popular product categories which customers researched in a physical store but in the end bought online in Poland in 2018. According to the survey, 41 percent of respondents in 2018 answered that they researched clothing and accessories in physical stores but in the end decided to buy them online. The second reversed ROPO effect category was footwear products; 40 percent of respondents decided to buy products from this category online after researching offline.
Show more

Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*

Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

The statistic shows the results of a survey on the most popular product categories which customers researched in a physical store but in the end bought online in Poland in 2018. According to the survey, 41 percent of respondents in 2018 answered that they researched clothing and accessories in physical stores but in the end decided to buy them online. The second reversed ROPO effect category was footwear products; 40 percent of respondents decided to buy products from this category online after researching offline.
Show more
Release date
June 2018
Region
Poland
Survey time period
March 30 to April 23, 2018
Number of respondents
839 respondents
Age group
15 years and older
Special properties
People who shop online
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w tradycyjnych sklepach dokładnych informacji o produktach z danej kategorii, ale kupujesz je w serwisach internetowych?" (English: How often does it happen that you look for accurate information on products in physical retail stores but you buy them online?)

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
E-commerce in Poland
E-commerce in Poland

All Information
in one Presentation

E-commerce in Poland

Everything On "E-commerce in Poland" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "E-commerce in Poland"
  • Market overview
  • Mobile commerce
  • Online stores
  • E-commerce users
  • Online shopping behavior
The most important statistics
  • Online spending behavior
  • Payment methods
  • Delivery
  • Forecasts
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.