Most popular product categories researched online bought offline in Poland 2019

The statistic shows the result of a survey on the most popular product categories which customers researched online but in the end bought in physical stores in Poland in 2019. According to the survey, 48 percent of respondents in 2019 answered that they researched groceries products online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was home appliances; 47 percent of respondents decided to buy products from this category in a physical store.

Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2019*

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Sources

Release date

July 2019

Region

Poland

Survey time period

April 18-26, 2019

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on "E-commerce in Poland"

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