Most popular product categories researched online bought offline in Poland 2021-2023

Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2021 to 2023

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Release date

September 2023

Region

Poland

Survey time period

2021 to 2023

Number of respondents

1,559 respondents

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on " E-commerce in Poland "

Other statistics that may interest you E-commerce in Poland

Market overview

8

Mobile commerce

5

Re-commerce & social commerce

8

Online stores

7

Allegro

5

Online shopping behavior

8

Payment methods & spending

7

Delivery

7

Forecasts

8

Further related statistics

16
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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