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Most popular product categories researched online bought offline in Poland 2018

Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*

Most popular product categories researched online bought offline in Poland 2018 The statistic shows the result of a survey on the most popular product categories which customers researched online but in the end bought in physical stores in Poland in 2018. According to the survey, 57 percent of respondents in 2018 answered that they researched footwear products online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was furniture and interior design products; 55 percent of respondents decided to buy products from this category in a physical store.
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Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*

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The statistic shows the result of a survey on the most popular product categories which customers researched online but in the end bought in physical stores in Poland in 2018. According to the survey, 57 percent of respondents in 2018 answered that they researched footwear products online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was furniture and interior design products; 55 percent of respondents decided to buy products from this category in a physical store.
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Release date
June 2018
Region
Poland
Survey time period
March 30 to April 23, 2018
Number of respondents
839 respondents
Age group
15 years and older
Special properties
People who shop online
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
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