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Most popular product categories researched online bought offline in Poland 2018
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Most popular product categories researched online bought offline in Poland 2018
Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*
The statistic shows the result of a survey on the most popular product categories which customers researched online but in the end bought in physical stores in Poland in 2018. According to the survey, 57 percent of respondents in 2018 answered that they researched footwear products online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was furniture and interior design products; 55 percent of respondents decided to buy products from this category in a physical store.
Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*
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Description
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The statistic shows the result of a survey on the most popular product categories which customers researched online but in the end bought in physical stores in Poland in 2018. According to the survey, 57 percent of respondents in 2018 answered that they researched footwear products online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was furniture and interior design products; 55 percent of respondents decided to buy products from this category in a physical store.
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- Release date
- June 2018
- Region
- Poland
- Survey time period
- March 30 to April 23, 2018
- Number of respondents
- 839 respondents
- Age group
- 15 years and older
- Special properties
- People who shop online
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
-
* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.
The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Poland
- Survey time period
- March 30 to April 23, 2018
- Number of respondents
- 839 respondents
- Age group
- 15 years and older
- Special properties
- People who shop online
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
-
* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.
The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
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E-commerce in Poland
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Statistics on "E-commerce in Poland"
- Market overview
The most important statistics
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017E-commerce use of consumers in the European Union in 2017, by country
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)Number of retail stores in Poland 2009-2018
- Number of registered e-commerce stores in Poland from 2013 to 2018Number of registered e-commerce stores in Poland 2013-2018
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2B/B2G e-commerce sales via a website 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2018*Cross-border e-commerce usage in Poland 2015-2018
- Mobile commerce
The most important statistics
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?Mobile device usage for e-shopping in European countries 2018
- Devices used by customer in Poland to purchase goods online from 2015 to 2018*Devices used to purchase goods online in Poland 2015-2018
- Most popular mobile phone browsers in Poland from January to December 2018, by share of viewsMost popular mobile phone browsers in Poland 2018
- Most popular mobile phone operating systems in Poland from January to December 2018, by share of viewsMost popular mobile phone operating systems in Poland 2018
- Most popular tablet web browsers in Poland from January to December 2018, by share of viewsMost popular tablet web browsers in Poland 2018
- Most popular tablet operating systems in Poland from January to December 2018, by share of viewsMost popular tablet operating systems in Poland 2018
- Online stores
The most important statistics
- Which of these types of online shops have you bought something from in the past 12 months?Popular types of online shops in Poland 2017
- Leading online stores ranked by brand awareness in Poland in 2018*Most popular online stores in Poland 2018, by brand awareness
- Leading online fashion stores ranked by brand awareness in Poland in 2018*Most popular online clothing stores in Poland 2018, by brand awareness
- Leading online grocery stores ranked by brand awareness in Poland in 2018*Most popular online grocery stores in Poland 2018, by brand awareness
- Leading online drugstores ranked by brand awareness in Poland in 2018*Most popular online drugstores in Poland 2018, by brand awareness
- Leading online pharmacies ranked by brand awareness in Poland in 2018*Most popular online pharmacies in Poland 2018, by brand awareness
- Leading online home appliance stores ranked by brand awareness in Poland in 2018*Most popular online home appliance stores in Poland 2018, by brand awareness
- Leading online home improvement stores by brand awareness in Poland in 2018*Most popular online home improvement stores in Poland 2018, by brand awareness
- E-commerce users
The most important statistics
- Share of individuals who purchased online in Poland from 2009 to 2018*Share of individuals who purchased online Poland 2009-2018
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018Researching products/services online in Poland 2007-2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018Online C2C e-commerce penetration in Poland 2005-2018
- Share of online shoppers in Poland from 2015 to 2018, by age groupAge distribution of online shoppers in Poland 2015-2018
- Share of online shoppers in Poland from 2015 to 2018, by genderOnline shopping in Poland 2015-2018, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018Share of individuals buying groceries online in Poland 2007-2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017Online travel and accommodation services usage in Poland 2005-2017
- Online shopping behavior
The most important statistics
- Which of these statements on online shopping do you agree with?Opinions on online shopping in Poland 2017
- What motivates you to shop online?*Main reasons for shopping online in Poland 2018
- Most frequently used online sources of shopping inspiration in Poland in 2018Most used online shopping inspiration sources in Poland 2018
- Consumer online shopping motivation factors in Poland in 2018*Motivating factors for shopping online in Poland 2018
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*Most popular product categories researched online bought offline in Poland 2018
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*Most popular product categories researched offline bought online in Poland 2018
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Online spending behavior
The most important statistics
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)Consumer spending on buying products online in Europe 2018
- Which of these items have you bought online in the past 12 months?Online purchase by category in Poland 2017
- Most popular products e-shoppers buy online in Poland as of 2018*Most popular online shopping categories in Poland 2018
- Product categories bought online from a foreign website by consumers in Poland in 2018*Product categories bought online from abroad in Poland 2018
- Which of these products do you mostly buy / order online?Products mostly bought / ordered online in Poland 2017
- Product categories customers are most likely to buy online for the first time in Poland as of 2018*Product categories customers would purchase online for the first time Poland 2018
- Which types of products have you returned in the past year?Ranking of product types returned in Poland 2018
- Have you spent money on online dating (website or app) in the past 12 months?Spending money on online dating in Poland 2017
- Payment methods
The most important statistics
- How have you conducted online payments in the past 6 months?*Most popular online payment methods in Poland 2016-2017
- Most popular payment systems chosen by Polish e-customers from 2016 to 2018*Most popular e-commerce payment systems in Poland 2016-2018
- How have you conducted online payments in the past 12 months?Popular ways of online payment in Poland 2017
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Delivery
The most important statistics
- Favorite delivery methods used for online shopping in Poland in 2018*E-commerce delivery methods used in Poland 2018
- How do you prefer to have your product delivered when you buy online?*Most important factors regarding online product deliveries in Poland 2018
- What is the maximum number of days it may take to have your product delivered?*Most acceptable time of delivery for products bought online in Poland 2018
- Which parcel service usually delivers the items you purchase online to your home or work?*Most used online shipping provider by Polish online shoppers 2018
- Preferred methods of returning products purchased online in Poland in 2018*Product return methods preferred by online consumers in Poland 2018
- Forecasts
The most important statistics
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)Online retail users forecast in Poland 2017-2023
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)E-commerce revenue forecast in Poland 2017-2023
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Fashion e-commerce revenue forecast in Poland 2017-2023
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Electronics and media e-commerce revenue forecast in Poland 2017-2023
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2023
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Furniture and appliances e-commerce revenue forecast in Poland 2017-2023
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in million U.S. dollars)Food and personal care e-commerce revenue forecast in Poland 2017-2023
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)E-travel revenue forecast in Poland 2017-2023
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Statistics on "E-commerce in Poland"
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)
- Number of registered e-commerce stores in Poland from 2013 to 2018
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2018*
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?
- Devices used by customer in Poland to purchase goods online from 2015 to 2018*
- Most popular mobile phone browsers in Poland from January to December 2018, by share of views
- Most popular mobile phone operating systems in Poland from January to December 2018, by share of views
- Most popular tablet web browsers in Poland from January to December 2018, by share of views
- Most popular tablet operating systems in Poland from January to December 2018, by share of views
- Which of these types of online shops have you bought something from in the past 12 months?
- Leading online stores ranked by brand awareness in Poland in 2018*
- Leading online fashion stores ranked by brand awareness in Poland in 2018*
- Leading online grocery stores ranked by brand awareness in Poland in 2018*
- Leading online drugstores ranked by brand awareness in Poland in 2018*
- Leading online pharmacies ranked by brand awareness in Poland in 2018*
- Leading online home appliance stores ranked by brand awareness in Poland in 2018*
- Leading online home improvement stores by brand awareness in Poland in 2018*
- Most visited e-stores on Black Friday in Poland on November 23, 2018, by unique visits* (in millions)
- Most visited e-stores on Cyber Monday in Poland on November 26, 2018, by unique visits* (in millions)
- Share of individuals who purchased online in Poland from 2009 to 2018*
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018
- Share of online shoppers in Poland from 2015 to 2018, by age group
- Share of online shoppers in Poland from 2015 to 2018, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017
- Which of these statements on online shopping do you agree with?
- What motivates you to shop online?*
- Most frequently used online sources of shopping inspiration in Poland in 2018
- Consumer online shopping motivation factors in Poland in 2018*
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*
- Share of internet users that use social media to buy products in Poland in 2016
- Do you actively use social media as a source for purchase decisions?
- Did social media help you to discover new brands?
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)
- Which of these items have you bought online in the past 12 months?
- Most popular products e-shoppers buy online in Poland as of 2018*
- Product categories bought online from a foreign website by consumers in Poland in 2018*
- Which of these products do you mostly buy / order online?
- Product categories customers are most likely to buy online for the first time in Poland as of 2018*
- Which types of products have you returned in the past year?
- Have you spent money on online dating (website or app) in the past 12 months?
- Have you spent money on digital video content in the past 12 months?
- Have you spent money on digital music content in the past 12 months?
- How have you conducted online payments in the past 6 months?*
- Most popular payment systems chosen by Polish e-customers from 2016 to 2018*
- How have you conducted online payments in the past 12 months?
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- Favorite delivery methods used for online shopping in Poland in 2018*
- How do you prefer to have your product delivered when you buy online?*
- What is the maximum number of days it may take to have your product delivered?*
- Which parcel service usually delivers the items you purchase online to your home or work?*
- Preferred methods of returning products purchased online in Poland in 2018*
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in million U.S. dollars)
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Forecast of the internet user penetration rate in Poland from 2017 to 2023
- Frequency of online shopping among internet café visitors in China in 2011
- Most common income groups of online shoppers in the United Arab Emirates as of January 2013
- Online shopping frequency in Denmark in the first half of 2018
- Gender distribution of online shoppers in the United Arab Emirates as of January 2013
- Projected number of digital shoppers in the United Kingdom (UK) from 2014 to 2017 (in millions)*
- Occupation of online shoppers in the United Arab Emirates as of January 2013
- Number of digital buyers in Japan from 2014 to 2018 (in millions)
- Most popular payment methods used by online shoppers in the United Arab Emirates as of January 2013
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- Most important considerations of online shoppers in the United Arab Emirates as of January 2013
- Age distribution of online shoppers in the United Arab Emirates as of January 2013
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- Most common purchases by online shoppers in the United Arab Emirates as of January 2013
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- Number of online shoppers who bought clothing and shoes on the internet in Germany in 2013 and 2016 (in millions)
- Frequency of purchase on Priceminister.fr in France in 2014, according to the monthly income level of the household*
- Revenue of live animal wholesale (NACE Rev. 2 G4623) in Lithuania from 2008 to 2020 (in million U.S. dollars)
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