• Poland: ROPO effect by product category 2021

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In 2021, 47 percent of respondents in Poland answered that they researched building materials and home improvement products online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was "footwear" - 44 percent of respondents decided to buy products from this category in a physical store.

Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2020 to 2021*

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Release date

September 2021

More information

Region

Poland

Survey time period

May 31 to June 2, 2021 and June 7 to June 9, 2021

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.