Product categories bought online from abroad in Poland 2019

The statistic shows the result of a survey question that asked Polish online shoppers what type of products they had bought online from a foreign website in 2019. According to the survey, 45 percent of respondents answered that they had bought clothing and accessories from a foreign internet retailer. The second most popular online shopping category was "Sportswear", followed by Jewellery and Footwear; 29 percent of respondents bought products from these categories.

Product categories bought online from a foreign website by consumers in Poland in 2019*

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Release date

July 2019



Survey time period

April 18-26, 2019

Number of respondents

431 respondents

Age group

15 years and older

Special properties

All that shopped online on foreign websites in last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Dla każdej kategorii produktów wymienionych na poniższej liście, wskaż czy kiedykolwiek je kupił[aś|eś] przez internet na zagranicznych serwisach/stronach, czy kupiłeś w ciągu 12 miesięcy i czy zamierzasz kupić je w przyszłości." (English: "For each product category listed below point out if you have ever purchased them from an overseas online store, have you purchased them within 12 months, whether you intend to purchase them in the future?")

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on "E-commerce in Poland"

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