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Product categories bought online from abroad in Poland 2018

Product categories bought online from a foreign website by consumers in Poland in 2018*

Product categories bought online from abroad in Poland 2018 The statistic shows the result of a survey question that asked Polish online shoppers what type of products they had bought online from a foreign website in 2018. According to the survey, 52 percent of respondents answered that they had bought clothing and accessories from a foreign internet retailer. The second most popular online shopping category was "Cosmetics and beauty care"; 21 percent of respondents bought products from this category.
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Product categories bought online from a foreign website by consumers in Poland in 2018*

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The statistic shows the result of a survey question that asked Polish online shoppers what type of products they had bought online from a foreign website in 2018. According to the survey, 52 percent of respondents answered that they had bought clothing and accessories from a foreign internet retailer. The second most popular online shopping category was "Cosmetics and beauty care"; 21 percent of respondents bought products from this category.
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Release date
June 2018
Region
Poland
Survey time period
March 30 to April 23, 2018
Number of respondents
212 respondents
Age group
15 years and older
Special properties
All that shopped online on foreign websites in last 12 months
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The original question was worded as follows: "Dla każdej kategorii produktów wymienionych na poniższej liście, wskaż czy kiedykolwiek je kupił[aś|eś] przez internet na zagranicznych serwisach/stronach, czy kupiłeś w ciągu 12 miesięcy i czy zamierzasz kupić je w przyszłości." (English: "For each product category listed below point out if you have ever purchased them from an overseas online store, have you purchased them within 12 months, whether you intend to purchase them in the future?")

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.
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