Market size of POS transactions in 34 countries in Europe 2019

Transaction values at domestic points of sale (POS) in 2019 were highest in the United Kingdom, Russia, and Germany when it comes to absolute numbers. When comparing the market size to GDP, on the other hand, it shows that POS transactions were lowest in Albania, Switzerland, Norway, and Ireland. This based on an overview that attempts to give an estimate of how much money consumers spend in offline brick-and-mortar stores in different European countries. This is a difficult estimate to make, as data is not readily available on all payment types. The use of cash money, for example, is not tracked. This overview can provide a first glimpse, however, the differences that exist in Europe when it comes to payment behavior. Countries where POS transactions seem relatively less important, like aforementioned Switzerland, Norway, and Luxembourg but also Sweden and the Netherlands, could very well be into either domestic e-commerce or cross-border e-commerce. The relative market size of domestic e-commerce in Norway was notably among the highest in Europe.