Thailand: gaming-related purchases by gender 2022

According to a survey by Rakuten Insight in April 2022, 34 percent of Thai male respondents stated that they made random-chance purchases or loot boxes purchases in the past six months. The survey also explored reasons of making gaming-related purchases and it revealed that around 33 percent of Thai respondents thought they price was reasonable.

Popular gaming-related purchases in Thailand as of April 2022, by gender

Characteristic	Female	Male
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Release date

June 2022

More information

Region

Thailand

Survey time period

April 14 to 30, 2022

Number of respondents

11,455 respondents

Age group

16 years and older

Special properties

among female and male respondents who played online games

Method of interview

Online survey

Supplementary notes

Original question: Which of these gaming-related purchases have you made in the past six months? (the respondents may choose up to three options)

The survey was conducted among 6,228 female and 4,705 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

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