Thailand: in-game purchase reasons by gender 2022

According to a survey by Rakuten Insight in April 2022, around 36 percent of Thai male respondents stated that they made an in-game purchase because the price for that item was reasonable. The survey also explored gaming-related purchases and it revealed that around 34 percent of Thai respondents have made random-chance purchases.

Popular reasons for making in-game purchases in Thailand as of April 2022, by gender

Characteristic	Female	Male
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Release date

June 2022

More information

Region

Thailand

Survey time period

April 14 to 30, 2022

Number of respondents

7,006 respondents

Age group

16 years and older

Special properties

among female and male respondents who played online games

Method of interview

Online survey

Supplementary notes

Original question: Why did you decide to make the in-game purchases

The survey was conducted among 4,415 female and 2,591 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

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