Monthly Google Ads cost-per-click in Australia 2019-2021, by industry

Published by
Christopher Hughes,
Apr 2, 2022
In May 2021, the cost-per-click of insurance industry Google ads amounted to 8.64 U.S. dollars per click. This was an increase of more than one U.S. dollar from March 2020. Most industries saw a drop in cost-per-click in March 2020, most likely influenced by an increase in coronavirus infections in Australia at that time.

Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2021 (in U.S. dollars)

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Release date

July 2021

Region

Australia

Survey time period

October 2019 to May 2021

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