Online advertising revenue in the United States grew by 7.3 percent in 2023 compared to 2022, from 210 billion to 225 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats including digital audio (podcasts and streaming) and digital video (streaming and CTV) as well as strong growth from retail media.
In a 2022 survey it was found that 41 percent of U.S. were often annoyed by ads on the internet. Unsurprisingly, younger generations in the United States were more influenced by social media advertising when it came to making purchasing decisions.
Online advertising revenue in the United States from 2000 to 2023
(in billion U.S. dollars)
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IAB (U.S.). (April 16, 2024). Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/
IAB (U.S.). "Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)." Chart. April 16, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/
IAB (U.S.). (2024). Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/
IAB (U.S.). "Online Advertising Revenue in The United States from 2000 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/
IAB (U.S.), Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/ (last visited October 31, 2024)
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars) [Graph], IAB (U.S.), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/