About This Statistic
This graph depicts the revenue from online advertising in the United States from 2000 to 2016. In 2016, total spending on online advertising in the U.S. amounted to 72.5 billion U.S. dollars, up from 59.6 billion a year earlier.
Online advertising revenue in the United States from 2000 to 2016 (in billion U.S. dollars)
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| Revenue in billion U.S. dollars | |
|---|---|
| 2000 | 8.09 |
| 2001 | 7.13 |
| 2002 | 6 |
| 2003 | 7.3 |
| 2004 | 9.6 |
| 2005 | 12.5 |
| 2006 | 16.9 |
| 2007 | 21.2 |
| 2008 | 23.4 |
| 2009 | 22.7 |
| 2010 | 26 |
| 2011 | 31.7 |
| 2012 | 36.6 |
| 2013 | 42.8 |
| 2014 | 49.5 |
| 2015 | 59.6 |
| 2016 | 72.5 |
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Studies
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Digital advertising in the U.S.
- IAB report on Online Advertising Spend
- Click Here: The State of Online Advertising 2013
- Advertising in the Netherlands
- Advertising in Italy
- The Bot Baseline: Fraud in Digital Advertising
- Internet Advertising Revenue Report 2015
- Click Here: The State of Online Advertising 2012
- The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015
- Programmatic advertising
- Benchmarking: Local TV Stations' Online Revenues 2013