Online advertising revenue in the U.S. 2000-2021
Online advertising revenue in the United States grew by 35.4 percent in 2021 compared to 2020, from 139.8 billion to 189.3 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018, owing to the emergence of new channels and formats including virtual and augmented reality, podcasts and OTT content as well as strong growth from existing channels such as mobile.
Online advertising at a glance
Search is the dominating internet advertising format in the United States, accounting for 41.4 percent of the country's digital advertising revenue. Display follows, accounting for 30 percent of ad revenue, while 21 percent is attributed to digital video ads. The largest revenue share came from the performance-based pricing model, where buyers pay for quantifiable user reactions to online advertising. Cost per click, sales and leads are a few examples of such reactions. Close to 63 percent of online ad revenue is generated via this type of pricing model, while 35 percent were priced based on cost-per-mille.
Consumer attitudes to online ads
In a 2022 survey it was found that 41 percent of U.S. were often annoyed by ads on the internet. Unsurprisingly, younger generations in the United States were more influenced by social media advertising when it came to making purchasing decisions.
Online advertising at a glance
Search is the dominating internet advertising format in the United States, accounting for 41.4 percent of the country's digital advertising revenue. Display follows, accounting for 30 percent of ad revenue, while 21 percent is attributed to digital video ads. The largest revenue share came from the performance-based pricing model, where buyers pay for quantifiable user reactions to online advertising. Cost per click, sales and leads are a few examples of such reactions. Close to 63 percent of online ad revenue is generated via this type of pricing model, while 35 percent were priced based on cost-per-mille.
Consumer attitudes to online ads
In a 2022 survey it was found that 41 percent of U.S. were often annoyed by ads on the internet. Unsurprisingly, younger generations in the United States were more influenced by social media advertising when it came to making purchasing decisions.
