Share of advertising expenses in Japan 2020, by medium

Published by Statista Research Department, Jun 8, 2021
The internet accounted for more than 36 percent of the advertising expenditures in Japan in 2020, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019. The total advertising expenditure in 2020 amounted to 6.16 trillion Japanese yen.

Distribution of advertising expenditure in Japan in 2020, by medium

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Release date

February 2021

Region

Japan

Survey time period

2020

Supplementary notes

1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.

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