The internet accounted for more than 30 percent of advertising expenditures in Japan in 2019, making it the leading medium for advertisements in Japan. After several years of strong growth, online ads overtook television advertisements for the first time during that year.
Distribution of advertising expenditure in Japan in 2019, by medium
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Dentsu. (March 11, 2020). Distribution of advertising expenditure in Japan in 2019, by medium [Graph]. In Statista. Retrieved January 23, 2021, from https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of advertising expenditure in Japan in 2019, by medium." Chart. March 11, 2020. Statista. Accessed January 23, 2021. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. (2020). Distribution of advertising expenditure in Japan in 2019, by medium. Statista. Statista Inc.. Accessed: January 23, 2021. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of Advertising Expenditure in Japan in 2019, by Medium." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu, Distribution of advertising expenditure in Japan in 2019, by medium Statista, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/ (last visited January 23, 2021)