total advertising expenditure in 2021 amounted to about 6.8 trillion Japanese yen.
Internet advertising accounted for 39.8 percent of the advertising expenditures in Japan in 2021, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019. The Distribution of advertising expenditure in Japan in 2021, by medium
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Statistics on Advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses in Japan 2021, by medium
- Premium Statistic Share of advertising expenses in Japan 2021, by medium
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Businesses with the highest advertising expenditures in Japan 2021
- Premium Statistic Most famous company mascots Japan 2021
Print media
5
- Premium Statistic Newspaper advertising expenses in Japan 2012-2021
- Premium Statistic Newspaper advertising expenses Japan 2021, by industry
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2012-2021
- Premium Statistic Magazine advertising expenses in Japan 2012-2021
- Premium Statistic Magazine advertising expenses Japan 2021, by industry
Broadcast
4
Internet
5
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Performance-based online advertising expenses in Japan 2012-2021
- Premium Statistic Online video ad expenditure Japan 2021-2026, by device
- Premium Statistic Affiliate marketing spending in Japan FY 2017-2025
Major advertising agencies
4
Further related statistics
20
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- Online advertising expenditure in Poland 2010-2021
- Coronavirus impact on media ad spending in China 2020, by medium
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Advertising spending in Hong Kong 2008-2015, by medium
- Advertising spending in Egypt 2008-2015, by medium
- Advertising spending in Australia 2008-2015, by medium
- Argentina: advertising spending 2022, by medium
- Advertising spending share in Australia 2008-2015, by medium
- Leading FMCG advertisers in Hungary 2020, by ad spend
- Brazil: TIM's advertising spending 2016-2018
- Compound Annual Growth Rate in the media and entertainment sector in Poland 2022-2026
- Monthly ad revenue in Hong Kong Q1 2019-Q1 2020
- Cinema advertising spending share in the U.S. 2008-2015
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Statistics
- Distribution of ad spend in India 2016-2017, by medium
- Ad spend in the Netherlands 2020, by medium
- Advertising spending distribution in Norway 2018, by medium
- Ad spending distribution in China 2021, by medium
- Distribution of ad spend in Brazil 2021, by medium
- Online advertising expenditure in Poland 2010-2021
- Coronavirus impact on media ad spending in China 2020, by medium
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Advertising spending in Hong Kong 2008-2015, by medium
- Advertising spending in Egypt 2008-2015, by medium
- Advertising spending in Australia 2008-2015, by medium
- Argentina: advertising spending 2022, by medium
- Advertising spending share in Australia 2008-2015, by medium
- Leading FMCG advertisers in Hungary 2020, by ad spend
- Brazil: TIM's advertising spending 2016-2018
- Compound Annual Growth Rate in the media and entertainment sector in Poland 2022-2026
- Monthly ad revenue in Hong Kong Q1 2019-Q1 2020
- Cinema advertising spending share in the U.S. 2008-2015
Dentsu. (May 26, 2022). Distribution of advertising expenditure in Japan in 2021, by medium [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of advertising expenditure in Japan in 2021, by medium." Chart. May 26, 2022. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. (2022). Distribution of advertising expenditure in Japan in 2021, by medium. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of Advertising Expenditure in Japan in 2021, by Medium." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu, Distribution of advertising expenditure in Japan in 2021, by medium Statista, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/ (last visited March 23, 2023)
Distribution of advertising expenditure in Japan in 2021, by medium [Graph], Dentsu, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/