Try our business solution for free!

Share of advertising expenses in Japan 2021, by medium

Published by Statista Research Department, Dec 7, 2022
Internet advertising accounted for 39.8 percent of the advertising expenditures in Japan in 2021, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019. The total advertising expenditure in 2021 amounted to about 6.8 trillion Japanese yen.

Distribution of advertising expenditure in Japan in 2021, by medium

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2022

Region

Japan

Survey time period

2021

Supplementary notes

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Advertising in Japan

Overview

6

Print media

5

Broadcast

4

Internet

5

Major advertising agencies

4

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in JapanInfluencer marketing in Japan
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu