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Ad expenditure in Japan 2019, by medium

The internet accounted for more than 30 percent of advertising expenditures in Japan in 2019, making it the leading medium for advertisements in Japan. After several years of strong growth, online ads overtook television advertisements for the first time during that year.

Distribution of advertising expenditure in Japan in 2019, by medium

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Source

Release date

March 2020

Region

Japan

Survey time period

2019

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Statistics on "Advertising in Japan"

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