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Search ad spend in the U.S. 2019-2020

Depending on market development, search advertising spending in the United States in the first half of 2020 was expected to amount between 23.81 billion and 25.52 billion U.S. dollars, down between nine and 15 percent compared to the first half of 2019.

Search advertising spending in the United States from 1st half 2019 and 1st half 2020

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Release date

April 2020


United States

Survey time period

H1 2019

Special properties

includes advertising that appears on desktop and latop computers as well as mobile phones, tablets, and other internet-connected devices; includes contextual text links, paid inclusion, paid listining, and SEO

Supplementary notes

* Forecast.

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Statistics on "Search advertising in the U.S."

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