Advertising spending growth in Japan 2022, by medium
Internet advertising expenditures in Japan increased by 14.3 percent in 2022 compared to the previous year. While some media were more strongly hit by the outbreak of the coronavirus (COVID-19) pandemic in 2020 than others, the internet was the only medium for which advertising expenditures increased during that year. The largest decrease was recorded in the case of events, exhibitions, and screen displays, for which advertising spending declined by almost 39 percent. This segment recorded a further decrease of 7.5 percent in 2022.
