Leading pharmaceutical advertisers online in Russia 2019, by views share

Johnson & Johnson was the leader in online advertising on the Russian pharmaceutical market in 2019, occupying a share of nearly 12 percent of total ad views. It was followed by GSK Consumer Healthcare with approximately nine percent and Valenta Holding with a five percent share. The situation was different for offline market advertising among pharmaceutical brands. OTCPharm was the leader in that segment, followed by GSK Consumer Healthcare and Sanofi Aventis.

Leading online advertisers in the pharmaceutical market of Russia in 2019, by share of views*

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Sources

Release date

May 2020

Region

Russia

Survey time period

2019

Supplementary notes

* Views of online banners on all websites and video ads on websites containing video content on desktop computers in Russia.

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Statistics on "Pharmaceutical industry in Russia"

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