The largest share of pharmaceutical businesses' costs on offline advertising in Russia fell on gastroenterological medicines, exceeding 21 percent in 2019. The second leading category were cold and flu remedies, occupying a share of nearly 19 percent. The share of other categories was significantly smaller.
Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category
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Adindex. (May 1, 2020). Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. "Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category." Chart. May 1, 2020. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. (2020). Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex. "Distribution of Offline Advertising Spending in The Pharmaceutical Segment in Russia in 2019, by Product Category." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/
Adindex, Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category Statista, https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/ (last visited April 26, 2024)
Distribution of offline advertising spending in the pharmaceutical segment in Russia in 2019, by product category [Graph], Adindex, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1122493/share-of-pharma-offline-ad-spend-in-russia-by-type/