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Share of pharma offline ad spend in Russia 2019, by category

The largest share of pharmaceutical businesses' costs on offline advertising in Russia fell on gastroenterological medicines, exceeding 21 percent in 2019. The second leading category were cold and flu remedies, occupying a share of nearly 19 percent. The share of other categories was significantly smaller.

Distribution of offline advertisement spending in the pharmaceutical segment in Russia in 2019, by product category*

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Sources

Release date

May 2020

Region

Russia

Survey time period

2019

Supplementary notes

* Only the categories with highest shares were presented.
The study obtained TV and radio ad data nationally, and the outdoor ad data were collected in 50 cities of Russia.

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Statistics on "Pharmaceutical industry in Russia"

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