Importance of short form content on streaming services in the U.S 2020, by generation

The availability of short-form content on streaming sites is most important to Millennials, according to a survey of American adults in June 2020. A total of 13 percent of respondents from this generation said that the ability to watch shorter programs (under 15 minutes) was very important to them, compared to just three percent from the Boomer generation who said the same.