Importance of short form content on streaming services in the U.S 2020, by generation

The availability of short-form content on streaming sites is most important to Millennials, according to a survey of American adults in June 2020. A total of 13 percent of respondents from this generation said that the ability to watch shorter programs (under 15 minutes) was very important to them, compared to just three percent from the Boomer generation who said the same.

Level of importance of short-form content on video streaming services in the United States as of June 2020, by generation

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Release date

June 2020


United States

Survey time period

June 2 to 5, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How important are the following features when using a streaming service? Shorter programs (under 15 minutes)

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