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Podcast providers in the United States 2020

In October 2020, 31 percent of Americans used Spotify to access podcasts, making it the most popular platform for adults in the United States. Slightly less popular was Apple Podcasts, with just 22 percent of respondents in the survey naming it their preferred choice of provider.

The rise of podcasts

The term ‘podcast’ came from the merging of ‘iPod’ and ‘broadcast’, coined by a journalist in 2004. The first forms of podcasts known as ‘audio blogging’ date back to the 1980s, but until the early 2000s they remained a relatively obscure media format. With the popularization of MP3 devices (such as iPods), personalized on-the-go audio content grew in demand. Now the percentage of consumers in the United States who say they have listened to a podcast is more than double the share recorded a decade ago, and Americans rank among the most frequent podcast listeners worldwide.

Podcasts: looking to the future

The future of podcasting is bright and the format is seeing consistent annual growth when it comes to audience size. As far as consumers are concerned, younger generations are more likely to be listening to podcasts, although the variety of material appeals to users from a wide demographic. Podcasts develop niche audiences and an engaged fan base which advertisers can in turn target, and users from all age groups have shown a willingness to accept ad-supported podcast content. Ultimately, growth in listeners is shown across the board, and this media format can only be expected to increase in popularity.

Preferred podcast providers among adults in the United States as of October 2020

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Source

Release date

November 2020

Region

United States

Survey time period

October 8 to 11, 2020

Number of respondents

4,400 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: 'What is your favorite platform for listening to podcasts?'

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Statistics on "Podcasting in the U.S."

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