Online shopping frequency during COVID-19 pandemic in Japan 2020, by gender

According to a survey conducted by Rakuten Insight in Japan in May 2020, 44 percent of female respondents and 45 percent of male respondents stated that they purchased online several times a month during the COVID-19 pandemic. In contrast, 31 percent of both male and female respondents claimed that they made online purchases less than once a month.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.

Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents


Age group

16 years and older

Method of interview

Online survey

Supplementary notes

*274 female and 424 male respondents

Original question: "How often do you make online purchases?"

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