Online shopping frequency during COVID-19 pandemic in Japan 2020, by gender
According to a survey conducted by Rakuten Insight in Japan in May 2020, 44 percent of female respondents and 45 percent of male respondents stated that they purchased online several times a month during the COVID-19 pandemic. In contrast, 31 percent of both male and female respondents claimed that they made online purchases less than once a month.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
