Due to the accelerated shift in shopping behavior caused by 2020's coronavirus pandemic, approximately six out of ten consumers in the United States intend to shop online this holiday season. In contrast, roughly 40 percent of Americans plan to go to stores. 2020's numbers are more or less the opposite of the results gathered just five years earlier.
Holiday shopping plans among consumers in the United States from 2015 to 2020, by channel
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PwC. (October 1, 2020). Holiday shopping plans among consumers in the United States from 2015 to 2020, by channel [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC. "Holiday shopping plans among consumers in the United States from 2015 to 2020, by channel." Chart. October 1, 2020. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC. (2020). Holiday shopping plans among consumers in the United States from 2015 to 2020, by channel. Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC. "Holiday Shopping Plans among Consumers in The United States from 2015 to 2020, by Channel." Statista, Statista Inc., 1 Oct 2020, https://www.statista.com/statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/
PwC, Holiday shopping plans among consumers in the United States from 2015 to 2020, by channel Statista, https://www.statista.com/statistics/1186198/in-store-vs-online-holiday-shopping-in-the-united-states/ (last visited January 17, 2021)