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In-store vs. online holiday shopping in the United States 2015-2020

Due to the accelerated shift in shopping behavior caused by 2020's coronavirus pandemic, approximately six out of ten consumers in the United States intend to shop online this holiday season. In contrast, roughly 40 percent of Americans plan to go to stores. 2020's numbers are more or less the opposite of the results gathered just five years earlier.

Holiday shopping plans among consumers in the United States from 2015 to 2020, by channel

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Release date

October 2020


United States

Survey time period


Number of respondents

1,023 respondents

Supplementary notes

This question was phrased by the source as follows: "How do you plan to do your holiday shopping across the following channels?"

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Statistics on "Holiday season e-commerce in the United States"

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