Online purchase behavior during COVID-19 pandemic Thailand 2020

Published by Kankanit Ciba, Mar 1, 2023
According to a survey conducted by Rakuten Insight, 61 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Thailand as of May 2020. In comparison, only ten percent stated that they purchased less online.

Impact of COVID-19 pandemic on the online purchase behavior among consumers in Thailand as of May 2020

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Release date

June 2020

Region

Thailand

Survey time period

May 7 to 30, 2020

Number of respondents

17,332 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original survey question: how did your online purchase behavior change during the COVID-19 pandemic?

Respondent breakdown:
Males: 6,820
Females: 10,512

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